Tag Archives: Off-site catering in NYC

Allure Store

As the resident production company for the iconic Allure Store in SoHo, HighLife provides everything from staffing to full scale catering, musical performance, florals, fabrications, and more. Comprehensive design and branded activations for seamless in-store activations.

Allure Store

SSUNDAZE

With COVID-19’s remnants still apparent in the re-opening of NYC, Secret Summer the innovative 1000 person Farm-to-Bar Cocktail Festival will pivot to provide New Yorker’s a place to relax, rejuvenate, and re-group in a small, intimate, setting with loads of extra space, fresh air, and ample sunlight. We present SSUNDAZE. Secret Summer’s COVID-19 PIVOT is a multi-day health and wellness experience limited to just 60 people per session.

For a small fee NYer’s will enjoy a sun drenched Vitamin D Ivy Courtyard with COVID-19 spaced chaise lounges, comfy Adirondack chairs, health and wellness panels, spa pop ups, farmers market, and mindful meditation sessions, health expert workshops, complimentary fresh pressed juices, and complimentary farm-to-bar cocktails. In addition a variety of acclaimed chefs/NYC restaurants, local farms, interactive art installations, experiences, vendors, sweet beats and live music on the Main Stage during the sunset happy hour. Set upon the lush backdrop of the iconic FOUNDRY LIC this is the crowd free escape we all need.

Compass

HighLife was tapped by Compass Real Estate to put on their 2019 Broker Holiday Party. Using element of the venue the HighLife team designed supplemental florals and even a holiday tree installation with silk, paper, and real flowers. The room was accented by warm candlelight, hand blown glass hurricane lamps, stainless steel lanterns and rustic gold votives. The food and beverage were the focus of the evening with an incredible assortment of delicious canapés, desert buffet, and holiday grazing table. The drinks were equally as impressive with holiday smoked Manhattans, spicy Pomegranate Rosemary Margaritas, and Holiday Apple Cider Moscow Mules! ‘Tis the season.

Studio 54 Reimagined

Early October Highlife was tapped by Interview Magazine and the Mavenry Agency to bring to life the 50th anniversary of Interview Magazine and the one and only Michael Kors gracing the cover. The iconic magazine by Andy Warhol has been inextricably linked to Studio 54 since day one. Democracy on the Floor: Warhol at Studio 54. “Dictatorship at the Door, Democracy on the Floor”: That’s how Andy Warhol famously described Studio 54. So we set out with this mission statement to re-create those decadent times.

A frequent guest of Studio 54 Andy was scene as a beacon of the artistic movement in downtown NYC. Notice the wheatpasted Interview Magazine covers seen in the BG. Taking this identity we re-imagined this look and feel for a modern day step & repeat where the NYC style of advertisements juxtaposed with the Interview Magazine cover.

The Infamous White Horse

“It was a beautiful white horse that reminded me of mine,” she writes, “and I made the foolish decision to get on it for a few minutes … No doubt you will agree with me that it is one thing to, on the spur of the moment, to get on a horse in a nightclub, but it is quite another to ride in on one. As an environmentalist and an animal rights defender I find the insinuation that I would ride a horse into a nightclub offensive … I hope that you can understand the difference between ‘coming in’ on a horse and getting on one.”

Oh Bianca. You know what they say “if you see a white horse you have to get on it” it was the custom in Studio 54 for the guests to indulge in many things that are ‘white’ perhaps riding a horse in a club. not the best idea. But for this imagery, we re-imagined it as an instagrammable moment. This new approach allowed people to get up close and take a photo with the model decked in MKC and also the brilliant white steed!

DANCE, DANCE, DANCE

The dancing in the club was probably what everyone came for. They sex, drugs, and debauchery was what everyone stayed for. To encourage this care-free act of inclusiveness the Studio 54 Dancers were decked in Silver with choreographed movements that would make Diana Ross Blush 🙂 Then Adding in the roller girls brought everything full circle.

Dancers

Finally, it wouldn’t be a disco without the disco balls. Reimagined as a platform stage in the space, this provided not only a stage for the dancers put a branded moment for photos and more.

A preliminary rendering shown here and then the branded UV-Light logo added for a more dynamic moment. This providing more than just a stage to dance on, but an interactive instagrammable vision.

Mirrorball Stage

Finally, a good time would not happen without the people involved. Kudos to the team at Michael Kors, Interview Magazine, The Mavenry, and HighLife Productions.

The People

Disco

Never

Dies

Disco Never Dies

HighLife Productions

WRITTEN BY

HighLife Productions