Tag Archives: NYC Video Production

How to plan a bridal shower?

Or… Do Grooms get enough credit?

Honestly I think grooms get a bad rap sometimes. Too often in today’s society the groom is not involved in the wedding planning or the preparation for the ‘Big Day’. How often do you hear “Oh she did all the work… I just showed up.” Why are weddings now considered only something a woman can come up with or a gay man can design. Maybe we underestimate straight men. Maybe we put boxes and delineations on people in general that simplify things so we don’t have to change our own perspective on how we view others. Labels. Titles. Confines. Everyone tells you, you can’t do something until you do it. Then everyone can’t believe it happened until you do it again. The only difference is those people sit around talking while we go out and do the things. Just do it. Couldn’t say it better myself.

I had the pleasure and the honor of putting together my fiancés bridal shower. We got engaged in Champagne France so I came up with the idea of a French Countryside shower with all the trappings (including a mischievous French Mime). Actually, it was the Mother-in-law who came up with the mime idea. But the mime is actually a friend of mine. The kids are a special part of all showers and we wanted to acknowledge this.

Early summer 2019 HighLife produced and designed an intimate yet whimsical French countryside bridal shower for beauty and make-up industry trendsetter Lauren Maffettone. This gilded affair was designed straight out of Champagne where the couple got engaged.

From the selection of fine French cheeses, French wines, Champagne, and tea cocktails served in quaint baroque provincial china to the ornate golden flatware and lush floral arrangements this classic country side fare was a feté for the ages.

Classic Coq Au Vin was on the menu as well as gruyere croque monsieurs, summer tartines, beetroot cured salmon, Chevé croquettes, seafood tower, pepper cress tossed salad, and an over the top dessert bar for Marie Antoinette herself.

This event hosted at the Foundry in LIC featured a custom Bossa Nova playlist, French Mime, handcrafted water color portraiture, and model staff dressed as Parisian hipsters!

Inspired by the couples engagement in champagne itself HighLife sought to bring France to NYC. Working within the budget parameters we quickly gravitated to a more rustic countryside menu and look. The ethereal decor and whimsical cocktails and setting provided the perfect back drop for a bright, fun, relaxed bridal shower fit for a queen.

Opulence was on the menu for the decked our desert bar by SO SIMPLY SWEET with many different and unique choices. Not to mention the equally lavish cheese and charcuterie table. Each element had its place and the ultimate gem was the venue itself. The Fouundry LIC is a turn of the century restored iron foundry now premiere wedding venue.

Looking back on such a lush event probably the best kept secret that I myself am the groom. The Groom and the wedding planner. LOL what a perfect combo. Can’t wait for the wedding!

Avec Amour!

-Tyler Hollinger, Owner/Producer HIGHLIFE PRODUCTIONS

Production & Design : HighLife

Catering: Rapt NY

Florals: Brenton Wolf Design

Rentals: Broadway Party Rental

Venue: The Foundry LIC

Desert Bar: So Simply Sweet

Photography: Travis W Keyes

WaterColors: Anthony Kieren

Mime: Nick Adeel

Branded Live Events

The Importance of Branded Live Experiences and FOMO

HighLife Productions August 22, 2017

or

NIKE, STOP COOKIE-ING ME AROUND THE INTERNET AND STALKING ME LIKE MY EX-GIRLFRIEND KAREN

by

Tyler Hollinger, Founder HighLife Productions

THE EXPERIENCE

There is nothing that trumps actually being there. Actually seeing, tasting, feeling, hearing, witnessing, — experiencing. “Feeling all the feels” as the kids say these days. The digital world has done so so much. The Internet is by far the most earthshaking revolution in modern history. It has revolutionized the way we travel, the way we choose what restaurant, where we stay on vacation and even the way we date. In many ways it has connected us with people through a computer or phone and in many ways it has distanced us from actually talking, seeing, interacting with people in real life. Remember the days when you went to a store or a restaurant or a pub because “they knew you” not because of their 5-star yelp review. There has been something lost in actually being there. Actually experiencing THE THING. Taking it in with all the senses and this is why we believe the experiential world to be all the more relevant. These live experiences are more important now, more impactful, more relevant than ever because of technology.!

DO IT FOR THE GRAM

So many things we do in today’s life we do are for social media. “Let’s go to this restaurant because the lighting is great for my pictures on instagram, or let’s go hiking and stream it live on FB or let’s go to this rally and tweet about it or this concert and put it on Snapchat or let’s go outside and look at the eclipse while doing a song on music.ly. Very few people just stay at home and share on social media (we all know who you are and please stop.) No more photos of you in your bed with a “case of the Mondays” no more shots of you on the couch watching GOT. NO MORE. All that pent up “social envy” when you see friends at “that concert” or “that vacation” or “that performance” or “that party.” Social media helps us share experiences. Which is just the point. Get out there and experience. Then tweet it, post it, share it. Show people you have a life that is filled with interesting, vast experiences.

NOT ALL IMPRESSIONS ARE GOOD IMPRESSIONS

Now more than ever experiential marketing is on the rise and should be on the forefront of all brands marketing spends. Yes the digital world has (x) many impressions and (y) many views. But not all impressions are good impressions and not all views are actual experiences. How many times have you seen a pop-up ad on a web-page and you have tried to click that tiny little “x” in the corner to close it as it literally gets in the way of what you want. Well in doing so you have clicked the actual add 4 times telling “Samsung” that you love their phone and their “click-thru” data is miraculously working because you are clicking on it all this time trying to close the damn ad!~ Literally SAMSUNG or whichever brand you prefer is standing in front of what you are trying to get. How many times have you scrolled past a facebook ad that plays a video. You didn’t watch it but the video started playing. Congrats you have “viewed” that video and the marketing people on the other end go back to the brand and say “Guess What”! We are doing such a great job because your video has 8 trillion views! Even though 8 trillion people ONLY SCROLLED PAST IT. Don’t believe the hype the digital marketers are selling you. The last time you bought a shirt or a computer or a television or furniture you did so because you liked it. Not because the brand paid millions of dollars to cookie you around the internet showing you pop-up ads on every page you visit. I don’t know about you but when I google a brand to read about it, then a couple hours later that brands ad pops up on FACEBOOK saying “BUY ME” it doesn’t make me feel good about that brand. No. It’s makes me feel like NIKE is my ex-girlfriend stalking me around the internet lurking, spying, just letting me know “Hi. its me. Karen. I’m doing well. How are you?” How about you not stalk me on the internet Karen. K. Thanks. Why are these brands spending MILLIONS of dollars on internet advertising that do nothing but create the wrong impression.

Depth not Width

The experience is everything. You know what creates a good impressions. The actual act of doing it and doing it well. When we have an experience with a brand, a person, a company — anything. It is how we perceive this to be key. How was it? How did it make you feel? How did it affect you.? As wonderful as Kylie Jenner’s photos are on instagram do they affect you? Do they make you feel great as a person? Odds are they actually kind of have the opposite effect right? Wow like “I wish I had her money” or “Wow I wish I was a thin as her” or “Wow I’m not as pretty.” So it kind of puts this idea of “Followers” “Likes” into a bit more of a context. I argue that not a ton of followers is amazing and not all likes are the same. If someone has 1 million followers and sells ZERO tickets/sales I’d say those followers are worthless. If someone has 200 followers and sells 2 tickets I would say those followers are worth a lot more. It’s all perspective. It’s all situational.

Secret Summer NYC

Depth not width. What I mean by this is having an actual impact not a perceived one. Having followers that actually want to be there. that are actual fans, that actually care! — which in the end is what it boils down to. Engaging a community that really cares, that wants to stay up to date or in the know with the latest and greatest. To cultivate this kind of DEEP relationship takes time and attention to detail. Making sure your customer/followers/ticket buyers have the best possible experience.

IN CONCLUSION

More and more the millennial attitude is to spend disposable income on experiences not things. Less and less people are owning homes because of the ridiculous costs of mortgages, insurance, taxes, maintenance. This lack of permanence attitude means the next generation is not having as many kids and has little desire for permanence. In place they are spending their money on experiences. Travel, concerts, shows. Entertainment that is experienced based. Nowadays people do things for the social media post. To show their friends they are cool, have cool friends, and do cool things. So get out there. Do cool shit. Just make sure you tag us in the photo 🙂

Tyler Hollinger, Owner

HighLife Productions

Go to the profile of HighLife Productions

HighLife Productions

Experiential Marketing NYC

Branded Events: Depth not Width

HighLife Productions March 17, 2017

A Branded event is different and yet the same as a private event. The thesis is always the same — to provide the best time possible for your guests. With branded events however you want to maximize your brand’s exposure and impressions — and not all impressions are good impressions. So how can you do this?

GETTING THE MOST OUT OF YOUR EVENT
1. Who are you inviting?
The guest list, especially at a branded event, is of utmost importance. These are the people/press/influencers/VIPs you are trying to reach with your message/product. This carefully cultivated list should be filled with people who actually care about you and your product. Depth not width. What I mean by this is that the people who are your fans will propel your message and support you more than the person who is attending because they are getting paid/free drinks/doing it for their own agenda. Carefully think about those around you who are on YOUR side and will be YOUR champion.

2. Interaction/Immersion
A branded event should be all about your brand. It is the star. it is the focus. From the minute your guests walk thru the door and beyond the star of the show should be your brand. This is a delicate line to walk because you want your branding to be present but not “in-you-face.” Classy vinyls on the window, signature cocktails, thematic color schemes all communicate your brands vision and aesthetic w/o saying “BUY ME.” Aggressive, in your face branding and advertising can actually have the exact opposite effect you are trying to build. Think about it like dating. Woo the girl/guy, charm her, flirt, tease, entice. Don’t try to get to home plate at the on the first swing.

3. The Staff.
At a branded event every staff member is a brand ambassador. From the bartender, to the check-in staff, to the waitresses, to the DJ. Everyone is a representative for the brand so having a staff that is courteous, attractive, professional and attractive all help cultivate the premium experience for the staff.

4. Social “Call-to-Action”
Because you want a lasting impact to stay with your guests when they leave you need a savvy social media plan. 1. Facebook event page- this is where all your info is displayed the where, when, why. 2. Ticketing confirmation and RSVP whether it’s splashthat or eventbrite these tools keep track of guests contact info (which is imperative to your mailing list) plus allow more branding activations on their pages 3. Custom hashtags allow you to see the impact of the event as well as cool photos people post themselves. 4. Snapchat geo-filters further propel this conversation outward on a variety of platforms. 5. Also what I like the most “Marco Polo” App which you can send custom video messages to all your attendees with announcements and then thanking them for coming. 6. Finally get everyone to follow your instagram and FB for further updates and news. Give your guests a little treat like a discount code on their next purchase or VIP access just for showing up at this event. Remember to seduce, charm, tease, your fans not go all in for the close right up front.

5. The Wrap Up
So what’s next? Your branded event was a huge success, the venue was amazing, the decor inspiring, the staff charming as hell, and the whole thing went off without a hitch. Video. Text. Voice. These three pillars of marketing are the three content channels with which you should develop assets from your event to keep your brand on the forefront of people’s minds. Use your event vid to chop up into super 1min chunks for IG, Use stills as a little reminder of the great times your guests had, and finally follow up with a blog or an email thanking everyone for coming and give them a little extra discount on the side for being so super cool.

BONUS

Events are one of the only ways I know to combine all of these things into one element. It’s all encompassing and totally immersive. These are the kinds of things that leave lasting impressions on people. Deep meaningful impacts because they touch the soul and something emotional within us. Seeking this deeper connection is much more meaningful than spreading all your marketing work to as many channels to as many people as possible without saying something meaningful. Depth not Width

Go to the profile of HighLife Productions

HighLife Productions

NYC Event Production

Event Production in NYC

HighLife Productions February 9, 2017

Hello.

Hi.

How are you?

We are event producers here in NYC. HighLife Productions is founded on the belief that in our digital age we still want real human interaction. What better way to achieve this than a party. Which is precisely why we are here. Welcome. Have a seat. Have a drink. Have something to eat. Dance. It’s going to be a long strange trip.

HIGHLIFE PRODUCTIONS

Aquarius 2019

AM NY interviewed Tyler Hollinger about the Aquarius festival’s sustainable seafood.

“Sustainable seafood isn’t on the minds of people the way it should be,” Co-founder Tyler Hollinger says.

Read the whole interview >

Secret Summer 2018

 

Secret Summer on Guest of a Guest

Secret Summer on Spirited

Secret Summer in the NY Post

Secret Summer in the NY Daily News

Secret Summer on BizBash

Tyler Hollinger in Native Society

Secret Summer in Time Out NY

Secret Summer on NYC Plugged

Secret Summer in the Manhattan Digets

Secret Summer on Drink Me

 

HighLife Weddings

A HighLife Wedding is a hand-crafted, bespoke event, realizing your every dream and imagination. We believe in local. We believe in delicious. We believe in creative solutions to make your wedding memorable. A beautiful wedding does not have to break the bank but instead reflect the aesthetic of the couple and the bringing together of friends and family. The HighLife/Rapt Team believes in using top quality, seasonal ingredients, local purveyors, and working with a knowledgeable, detail-oriented staff. Responsible sourcing and innovative thinking is our mission. Your wedding should be one of the most memorable days of your lives and the cuisine and cocktails should reflect that.

Farm-to-Table is more than a buzzword. It’s the backbone of our cuisine. All elements of our cuisine are seasonally organic and locally sourced to ensure the freshest ingredients possible for maximum flavor and unforgettable events. Farm-to-Bar is forward thinking mixology and cutting edge recipes that push the boundaries of cocktail culture All drink ingredients are again seasonally organic and locally sourced. We believe the drinks should be as memorable as the food. The look & feel of your special day should be immersive and transformative We are a full service event production agency and will realize your vision for every detail and nuance that make your event feel hand crafted and special.

Services provided: 360 Degree Full Scale Wedding Planning and Wedding Design, NYC Wedding Planning & Wedding Design Services, NYC Bridal Shower Catering, NYC Bridal Shower Design and Execution, NYC Model Event Staffing, Event Floral Services.

HighLife BBQ

HighLife Productions celebrated Memorial Day 2016 in Style with a curated, farm-to-table deluxe old-fashioned BBQ. Free Range BBQ Chicken with Mandarin Glaze, Whole fish grilled Branzino tacos with Tzatziki and market heirloom tomatoes, Seared Flank Steak, Corn on the Cob on the Grill, fresh watermelon with egyptian sea salt and mint, and finally homemade apple pie with ice cream. Yum!

Services provided: NYC Model Event Staffing, Holiday Event Design, Holiday Event Production, Private NYC Catering, Bespoke NYC Mixology Services