Have you noticed the growing presence of advertisements online? The computer or cell phone has become a device whose sole purpose is to show you ads. Wherever your attention seems to be an ad will follow. Marketing has corrupted email, Facebook, Google, Instagram, LinkedIn, Snapchat, and more. But I wonder sometimes about whether this pervasive advertising is damaging brand identity. How annoying is a pop-up ad when all you want to do is read the article from Variety or ESPN. How annoying is the now required YouTube pre-roll advertisement when what you really want to do is watch the video. Personally speaking I have never once purchased an online course about “growth-hacking” because it showed me an advertisement before a Casey Neistat video. In fact the overwhelming influx of digital advertising has just made me less and less confidant in what I am seeing online is actually true. (isn’t that appropriate though? Shouldn’t we take what we see/read online with a grain of salt? At what point did we start believing things that we read online?) In fact more and more articles, blogs etc are actually just written by computers with the sole purpose of getting key words onto the internet so that it will come up once someone searches them in the hopes of converting a sale, gaining a follower, or influencing a political ideology. Don’t get me wrong I feel some types of advertisements are wonderful and let your fans know what you are doing and to remind them of cool stuff that is up and coming. But most of the intrusive digital advertising is just that intrusive and makes me like that brand/person/company/organization a little less. Did you know there is a reason why those little “x’s” on pop-up ads are so small and hard to find. Because every time you click on the ad instead of the “x” the computers read that you clicked on the ad because you liked it. This kind of thing makes me believe the true value of online advertising to be declining. On the other hand if you read or see online that your friend, family, or someone you follow posted about something recommending it/praising it you are way more likely to consider it. Hence the rise of influencer marketing and mirco-influencers. This new ‘word-of-mouth’ is the next frontier (that is until we read that our favorite influencer was paid XXX amount of dollars to trick millennials into going to a ridiculous EDM concert on an island in the exumas.)
To my point. The combination of a real experience with a carefully selected amount of micro-influencers of a specific genre/category creates the prefect storm of everything you hope to achieve with your marketing dollars and more. Creating authentic experiences around a brand that allow the consumer to taste/feel/see/understand and then share it with their following is the ultimate in marketing. Frankly it’s just good business. Being Authentic. Being truthful, Being real.
It’s my belief that as the internet matures we will see less of an ROI from google adwords, banner pop-ups, paid FB & IG and more of an ROI in experiential marketing and the importance of creating an ‘experience’ around a brand that can be shared and not just some staid photo of a brand on scroll endorsed by bots and fake followers.
Authenticity and integrity is always the best policy.
We are event producers here in NYC. HighLife Productions is founded on the belief that in our digital age we still want real human interaction. What better way to achieve this than a party. Which is precisely why we are here. Welcome. Have a seat. Have a drink. Have something to eat. Dance. It’s going to be a long strange trip.
HighLife Model Staffing division was selected by Instagram to support their annual summer event. Over 150 top Instagram executives including the founders Kevin Systrom and Mike Krieger gave keynote speeches to the invited audience in one of Brooklyn’s most sought after waterfront rooftops. Delectable bites prepared by celeb chef Ashton Keefe and HighLife bar support paired local brews and vineyards for any incredible evening under the moon. The Empire State Building even lit up purple and orange!
New York Fashion Week is by far one of the most exciting and stylish times to be in New York. HighLife has worked with fabulous designers from Opening Ceremony, Donna Karan, Diane Von Furstenberg, Belstaff, La Coste, and more… Whether its simple food & beverage for pre/post show treats or more comprehensive event design and production for branded activations, influencer call to actions, or large end of week bashes. HigLlife is there. Viva la fashion week!
Services provided: New York Fashion Week Model Event Staffing, New York Fashion Week Event Catering, New York Fashion Week Event Production, New York Fashion Week Mixology and Beverage Services.
Private events are our specialty especially around the Holidays. If it’s a sit down dinner for 10 or a Holiday Party for 75 every event is personable and detail oriented as well as worry-free as HighLife lets YOU be the guest at your own party. For this private holiday party in particular we brought in artisanal sno-cones and custom shaved ice for added holiday flare. As well as a buffet station of holiday favorites. Here’s to the Holidays. Merry Christmas!
Highlife Productions teamed up with BrunchCritic.com and TEAMFOX The Micheal J. Fox Parkinson’s Foundation to produce NYC’s all Brunch ONLY event. HighLife provided production & design services, as well as staff and execution. Brand partners included Aperol, Effen Vodka, Herradura Tequila, Woodford Reserve, Valdo Prosecco, American Juice Company, Bruce Cost Ginger Ale and many more. 5 Elite restaurant partnerships provided the tastes and treats for this ALL ORANGE affair as well as the Empire Oyster Bar and choose your own adventure Bloody Mary Bar. The Chris North Band performed along with DJ lil’Rye and others. The highlight of the night was a luxury vacation for two to Napa and one spectacular giveaway to Tuscany. Over 500 people attended this star studded affair with guests from TV’s Orange is the New Black and more. Hosted in the heart of Brooklyn at the 501 Union space this was surely an event to remember.
Very soon, the Holidays will be underway so we’d like to tell you of a lovely Soirée on the Nineteenth day of this chilly December a night in New York will be a night to remember we’ll laugh and we’ll play with a joke or a jest we’ll dance through the halls, tease with our eyes and around each corner, yet another surprise.. So deck yourself out and save “the halls” for later. The night is approaching so please, do not be coy Click below for your tickets to GimmeJoy.
Gimmejoy 2015 is the annual holiday immersive collaboration from HighLife & Rapt Affairs. This was an evening of unimaginable intrigue and extraordinary cheer that awaited the over 250+ guests as they joined Santa’s “reindeer” for another unforgettable trip into the WerkShop. A trendy/hip artists loft on Grand Street of New York City’s LES, reimagined with Seussian visuals and holiday treats. Upon entry, guests were greeted with custom flash tattoos and decadent chocolate truffles then the “reindeer” led the guests through the holiday immersion decorated with snowy clouds of light and intricate cities hand crafted cities. Guests were then escorted throughout the space to taste and sip on Farm-To-Table mixology such as the “Snowball Sling” and the “Snuggle Tea” among others. Soothing holiday jazz filled the air from jazz duo “Acute Inflections” while later in the evening a high-energy DJ provided the beat for this party to go all night. Over 250 guests, 50+ Food & Beverage Bloggers, 8 brands, 4 bars, 2 sexy reindeer, 1 magical holiday night.
What do you get when you combine Cinco de Mayo, OC friends and family, and the launch of our latest collection of Opening Ceremony x Teva sandals? A good time, obviously, and that’s just what happened last night at our 35 Howard Street store. Fresh off her OC-exclusive mixtape, Jubilee—along with friends Egg Foo Young and Dre Skull—provided the perfect soundtrack to the evening. The DJ was of course decked out in her own pair of Opening Ceremony x Teva Flatform Universal Sandals, stating, “I love them because they make me tall, I’m only 4’11”!”
The summery tunes were the perfect compliment to the margaritas, Tiger Beer, and La Newyorkina’s boozy popsicles being passed around the room. To soak up the tequila, Mission Cantina was also standing by with some spicy Mexican bites.
Navigating through the crowded room, we caught a glimpse of OC co-founder Humberto Leon and asked him his thoughts about the evening and his second round collaborating with Teva. “I’ve been the biggest supporter of Teva’s forever, so I’m super excited to have this second collection with them. After selling out online during the pre-order, we’re pumped for the full launch. As for the party, partnering with Mission Cantina on Cinco de Mayo is the perfect way to kick Summer off right.” We can’t help but agree.
HighLife Productions was proud to partner with such brands as Jack Daniels, Finlandia Vodka, and Herradura Tequilla to produce the 2015 Garage Gurus Gala for the grand opening of their flagship store in the Bronx. The HighLife Team transformed this raw warehouse space into a complete 360 degree rock n’ roll immersion. With over 1000 invited guests from Manhattan to Brooklyn and beyond for a trendy/hip black carpet affair. Graffiti artists spent several days painting the walls inside the venue with rock n roll aesthetic to give the venue a unique automotive feel. Custom video projection, intelligent lighting, and and audio design from the Joel Fitzpatrick Studio. Cool drinks from organic farm-to-bar mixologist Rapt Affairs and hott cuisine by Pulperia NYC. In addition, the ‘Guru Courtyard’ featured some of NYC’s most notorious food trucks serving bad-ass eats like Korilla BBQ, The Morris Truck, and Eddies Pizza. Branded vip shuttle service, courtyard games, deluxe black carpet photo booth and featuring entertainment DJ Brazilla and Danny Koker from History Channel’s “Counting Cars this was a night never to forget.