Tag Archives: NYC Model Event Staffing

Allure Store

As the resident production company for the iconic Allure Store in SoHo, HighLife provides everything from staffing to full scale catering, musical performance, florals, fabrications, and more. Comprehensive design and branded activations for seamless in-store activations.

SSUNDAZE

With COVID-19’s remnants still apparent in the re-opening of NYC, Secret Summer the innovative 1000 person Farm-to-Bar Cocktail Festival will pivot to provide New Yorker’s a place to relax, rejuvenate, and re-group in a small, intimate, setting with loads of extra space, fresh air, and ample sunlight. We present SSUNDAZE. Secret Summer’s COVID-19 PIVOT is a multi-day health and wellness experience limited to just 60 people per session.

For a small fee NYer’s will enjoy a sun drenched Vitamin D Ivy Courtyard with COVID-19 spaced chaise lounges, comfy Adirondack chairs, health and wellness panels, spa pop ups, farmers market, and mindful meditation sessions, health expert workshops, complimentary fresh pressed juices, and complimentary farm-to-bar cocktails. In addition a variety of acclaimed chefs/NYC restaurants, local farms, interactive art installations, experiences, vendors, sweet beats and live music on the Main Stage during the sunset happy hour. Set upon the lush backdrop of the iconic FOUNDRY LIC this is the crowd free escape we all need.

Secret Summer 2019

The country’s only farm-to-bar cocktail festival returned to The Foundry for the 5th year in a row on August 4, 2019.



Secret Summer, a one-of-kind farm-to-bar cocktail festival, featuring unique food and drinks  and musical performances will take place at The Foundry in Long Island City (42-38 9th St) on Sunday, August 4th from 3pm-9pm.

The 5th annual fete and immersive summer garden party, produced by Tyler Hollinger of HighLife Productions, Andrew Maturana of RAPT Hospitality and Allison Du Val of The Foundry, will welcome 1,000 attendees and feature seasonal farm-to-bar cocktails, unique food vendors, and live musical performances throughout the sprawling venue that includes a 3,000 square foot Main Hall, Garden Courtyard, Greenhouse, Albra Room and Terrace.

The festival will showcase and serve up drinks from the world’s most prominent spirits brands like Aldez Tequila, The House of Suntory,  Westward Whiskey, Aperol Spritz, Gem & Bolt Mezcal, The Long Drink, Runa, Mr. Black and more… that will pair perfectly with The London Essence Co: Fine Mixers from distilled essences, and Blue Point Brewery.  

“This year, we are excited to be partnering with local farms , Brooklyn Grange Farm (Brooklyn Navy Yard), Windfall Farm (Montgomery, NY), Gotham Greens (Greenpoint Brooklyn + Hollis Queens), Bowery Farming (Manhattan) Lucky Dog Farm (Hamden, NY) and Lani’s Farm (South New Jersey, Bordentown)  for the first time to supply the Secret Summer festival cocktail program with some of the most beautiful, local ingredients the season has to offer.” said event producer Andrew Maturana.
KeVita Sparkling Probiotic and Natalie’s Orchid Island Juice Co.  will also be on hand, serving their light, delicious and refreshing beverages, while Polar Seltzer and Harmless Harvest Coconut Water will be there to help keep guests hydrated.  Elmhurst Milked is offering a variety of delicious iced lattes and coffee with 100% plant-based milks .  Guests will be able to drink sustainably with HAY! Straws  made from natural wheat stems that are 100% biodegradable.   Delicious food offerings include a sustainable raw bar by MF Events and the return of Crazy Taco Mex, Cash Only BBQ and   newcomers including  Nansense NYC and  Mama Margarita’s. Secret Summer gets even sweeter this year with Tipsy Scoop serving  liquor-infused ice cream treats up to  5% ABV to satisfy everyone’s appetites and compliment the flavorful libations. This year’s performers included High & Mighty Brass Band, DJ Dastan, DJ David Hohme and Mira Fahrenheit.  Secret Summer has also teamed up with LYFT to offer festival goers a discounted ride to and from the fest.  

Farm-to-bar uses the same ideology that the farm-to-table movement has brought to our food. These vibrant seasonal sippers are prepared with only raw, peak-season ingredients sourced from local farms and paired with the best quality spirit brands on the market. These locally sourced items are skillfully incorporated into the Secret Summer program in many different and exciting ways. Secret Summer’s farm-to-bar program is our way of sharing and celebrating a lifestyle of wholeness, happiness and a passion for quality ingredients and experiences. 




Services provided: Overall Creative Direction, NYC Culture Creation, 360 Degree NYC Event Production, Strategic Conception & Planning, Innovative Experience Design, Immersive Experiential Marketing, Venue Sourcing and Logistics, Brand Activation & Partnership Farm-to-Bar Mixology, Farm-to-Table Cuisine, Vendor Sourcing & Contract Management, Event Marketing, Event Ticketing, Branding Program Analysis, Metric Measurement, Compliance and Regulation, Talent & Influencer Booking and Management, NYC Model Staffing

HighLife Clambake

The HighLife Team celebrated the 4th of July this year in style. This lush garden pergola on a private estate in Bedford Hills was transported to southern Italy and the design reminiscent of lazy summer days on vineyards in Tuscany. Polished hammered steel lanterns candle lit, blossoming bouquets overflowing on table top, and a sumptuous family-style New England clambake were featured for this decadent sit down dinner for 45 people. HighLife collaborators the RAPT KITCHEN and BRENTON WOLF DESIGN delivered the primest selections of cuisine and floral display. Deep fried panko oysters, tuna tartar, and market heirloom bruschetta were just some of the delicious canapes. A watermelon and lavender martini with fresh mint and daisy started the evening off in style as guests enjoyed cocktails and canapes on the verandah. Finally, as the sunset guests were invited to sit at this remarkable table and enjoy a classic New England Clambake consisting of fresh Maine lobsters, shrimp, clams, mussels, corn-on-the-cob, chorizo, new potatoes, and sea brine. Capping off the night, guests dined on homemade ice cream sundaes and Momofuku custom cakes and pies. Don’t forget the 4th of July Fireworks!

Services provided: NYC Model Event Staffing, Holiday Event Design, Holiday Event Production, Private NYC Catering, Bespoke NYC Mixology Services.

A Private Affair

Whether it’s an intimate birthday party, baby shower, engagement party, or private celebration, HighLife Productions specializes in a relaxed, intimate affair in your home or apartment. With a fully organic “Farm-to-Table” menu and hand crafted mixology, any event will stand out as special for 20, 40, 60, 80 people. 12-hour pulled pork sliders, Salvatore Ricotta and charred pumpkin crostinis are just a few of the featured canapes along with “Farm-to-Table” charcuterie and artisanal cheeses. For this specific event the HighLife Team brought in bespoke rose & earl grey cotton candy and created a one-of-a-kind Casa Dragones Cotton Candy Margarita with Pop-rocks! Delish.

Services provided: NYC Model Event Staffing, Holiday Event Design, Holiday Event production, Private NYC catering, Bespoke NYC Mixology Services.

Garage Gurus

HighLife Productions was proud to partner with such brands as Jack Daniels, Finlandia Vodka, and Herradura Tequilla to produce the 2015 Garage Gurus Gala for the grand opening of their flagship store in the Bronx. The HighLife Team transformed this raw warehouse space into a complete 360 degree rock n’ roll immersion. With over 1000 invited guests from Manhattan to Brooklyn and beyond for a trendy/hip black carpet affair. Graffiti artists spent several days painting the walls inside the venue with rock n roll aesthetic to give the venue a unique automotive feel. Custom video projection, intelligent lighting, and and audio design from the Joel Fitzpatrick Studio. Cool drinks from organic farm-to-bar mixologist Rapt Affairs and hott cuisine by Pulperia NYC. In addition, the ‘Guru Courtyard’ featured some of NYC’s most notorious food trucks serving bad-ass eats like Korilla BBQ, The Morris Truck, and Eddies Pizza. Branded vip shuttle service, courtyard games, deluxe black carpet photo booth and featuring entertainment DJ Brazilla and Danny Koker from History Channel’s “Counting Cars this was a night never to forget.

Services provided: Overall Creative Direction, NYC Culture Creation, 360 Degree NYC Event Production, Strategic Conception & Planning, Innovative Experience Design, Immersive Experiential Marketing, Venue Sourcing and Logistics, Brand Activation & Partnership Farm-to-Bar Mixology, Farm-to-Table Cuisine, Vendor Sourcing & Contract Management, Event Marketing, Event Ticketing, Branding Program Analysis, Metric Measurement, Compliance and Regulation, Talent & Influencer Booking and Management, NYC Model Staffing.