As the resident production company for the iconic Allure Store in SoHo, HighLife provides everything from staffing to full scale catering, musical performance, florals, fabrications, and more. Comprehensive design and branded activations for seamless in-store activations.
With COVID-19’s remnants still apparent in the re-opening of NYC, Secret Summer the innovative 1000 person Farm-to-Bar Cocktail Festival will pivot to provide New Yorker’s a place to relax, rejuvenate, and re-group in a small, intimate, setting with loads of extra space, fresh air, and ample sunlight. We present SSUNDAZE. Secret Summer’s COVID-19 PIVOT is a multi-day health and wellness experience limited to just 60 people per session.
For a small fee NYer’s will enjoy a sun drenched Vitamin D Ivy Courtyard with COVID-19 spaced chaise lounges, comfy Adirondack chairs, health and wellness panels, spa pop ups, farmers market, and mindful meditation sessions, health expert workshops, complimentary fresh pressed juices, and complimentary farm-to-bar cocktails. In addition a variety of acclaimed chefs/NYC restaurants, local farms, interactive art installations, experiences, vendors, sweet beats and live music on the Main Stage during the sunset happy hour. Set upon the lush backdrop of the iconic FOUNDRY LIC this is the crowd free escape we all need.
THE NATION’S ONLY SUSTAINABLE SEAFOOD FESTIVAL
*Certified 100% Plastic Free by Oceanic Global
IGNITE. THE. NIGHT.
A boundless journey of sensory and visual imagination at this 3rd annual festival highlighting sustainable seafood and farm fresh cocktails. The Foundry set the scene for this Arctic chic event. The historic venue is a fully-restored 19th century building, which boasts 3,000 sprawling square feet of space offers stunning views of the Manhattan skyline along with a gorgeous indoor Greenhouse filled with delicacies from the sea, complemented perfectly with premium wines and spirits.
This year, Aquarius has partnered with Oceanic Global, a non-profit that engages new audiences in ocean conservation. They tap into universal passions to raise awareness for issues impacting our oceans and to provide individual and industry solutions that drive positive change. We are working with them to implement The Oceanic Standard to ensure a plastic-free event. CupZero will provide $2 cups for purchase upon entry to use throughout the festival.
Guests will have the ability to purchase seafood with sustainable offerings as deep as the sea, all of which will be recommended by the Monterey Bay Aquarium’s rigorous Seafood Watch program. Festival-goers will be equipped with the latest sustainable seafood guides and have the opportunity to sample seasonal flavors by Monterey Bay Aquarium’s Executive Chef Matthew Beaudin. Hudson Square’s Houseman Restaurant’s Chef Ned Baldwin will offer Fisherman’s Stew and more and Mattitaco will serve farm to food truck Oysters, Tacos and Moules Frites, courtesy of Chef Justin Schwartz. Ca’Pisci will make its festival return offering a rustic Italian menu featuring only sustainable fish. Salsa Pistolero will be on hand with an assortment of refreshing salsa flavors to snack on and My/Mo Mochi Ice Cream will hand out their sweet treats. MF Events will provide a local raw bar highlighting 100% local to NYC oysters and more…
The festival will showcase and serve up cocktails from the world’s most prominent spirits brands including COÇA PURA TEQUILA, Boukman Botanical Rhum, Koval, London Essence Co., KAS Krupnikas Nolet’s Gin, Chinola, Barrows Intense and Barrows Intense Ginger Liqueur. Q Mixers will be the official mixer, enhance the finest spirits and fresh cocktail garnishes will be provided by Square Roots, which is building a hanging Hydroponic Garden. Guests can also enjoy the Coney Island Brewing Co lounge with photo booth, and Owl’s Brew Boozy Tea And Botanicals, while Polar Seltzer, Harmless Harvest Coconut Water and sparkling probiotic drinks from KeVita will be there to help keep revelers hydrated.
This one-of-a-kind immersive experience, outfitted with floral and tree arrangements by Brenton Wolf Design, will also feature a winter séance and a symbolic sacrifice to the God of Aquarius, an art installation by HINT, outdoor fire pits and extraordinary fire breathers and aerialists. The evening will also feature a performance from the Brass Queens, the all female group that’s disrupting a male dominated genre. Guests can commemorate the magical evening with an impromptu photo shoot in the 4Five Photo Booth with fun props to kick your pictures up a notch. DJ Ryan Vandal will provide the soundtrack for the night in the Albra Room while DJ Samantha Michelle will take over the Main Hall. Who could ask for more?
ABOUT MONTEREY BAY AQUARIUM SEAFOOD WATCH
The Monterey Bay Aquarium Seafood Watch® program helps consumers and businesses choose seafood that’s fished or farmed in ways that support a healthy ocean, now and for future generations. Our recommendations indicate which seafood items are Best Choices or Good Alternatives, and which ones you should Avoid. For more information, visit www.seafoodwatch.org
ABOUT OCEANIC GLOBAL
Oceanic Global is a 501(c)(3) non-profit that engages new audiences in ocean conservation. We tap into universal passions to raise awareness for issues impacting our oceans and to provide individual and industry solutions that drive positive change. Read more at: www.oceanic.global.
ABOUT CUP ZERO
Cup Zero is on a mission to change the way we think about events and festivals moving towards zero waste one drink at a time. Cup Zero is a reusable cup service based in NYC. They deliver, pick up, wash, and store so you can focus on throwing a great party, without hurting the planet. Using a deposit system, cups get returned so they can be washed and sanitized for future use, keeping the venue clean, and plastic out of the oceans. To learn more, visit www.cupzero.com.
CHEF NED BALDWIN
Inspired by the word husmanskost, “everyday food” in Norwegian, Houseman is a neighborhood restaurant where chef Ned Baldwin serves clear-headed food that ranges from the familiar to the unexpected. housemanrestaurant.com/about
The country’s only farm-to-bar cocktail festival returned to The Foundry for the 5th year in a row on August 4, 2019.
Secret Summer, a one-of-kind farm-to-bar cocktail festival, featuring unique food and drinks and musical performances will take place at The Foundry in Long Island City (42-38 9th St) on Sunday, August 4th from 3pm-9pm.
The 5th annual fete and immersive summer garden party, produced by Tyler Hollinger of HighLife Productions, Andrew Maturana of RAPT Hospitality and Allison Du Val of The Foundry, will welcome 1,000 attendees and feature seasonal farm-to-bar cocktails, unique food vendors, and live musical performances throughout the sprawling venue that includes a 3,000 square foot Main Hall, Garden Courtyard, Greenhouse, Albra Room and Terrace.
The festival will showcase and serve up drinks from the world’s most prominent spirits brands like Aldez Tequila, The House of Suntory, Westward Whiskey, Aperol Spritz, Gem & Bolt Mezcal, The Long Drink, Runa, Mr. Black and more… that will pair perfectly with The London Essence Co: Fine Mixers from distilled essences, and Blue Point Brewery.
“This year, we are excited to be partnering with local farms , Brooklyn Grange Farm (Brooklyn Navy Yard), Windfall Farm (Montgomery, NY), Gotham Greens (Greenpoint Brooklyn + Hollis Queens), Bowery Farming (Manhattan) Lucky Dog Farm (Hamden, NY) and Lani’s Farm (South New Jersey, Bordentown) for the first time to supply the Secret Summer festival cocktail program with some of the most beautiful, local ingredients the season has to offer.” said event producer Andrew Maturana.
KeVita Sparkling Probiotic and Natalie’s Orchid Island Juice Co. will also be on hand, serving their light, delicious and refreshing beverages, while Polar Seltzer and Harmless Harvest Coconut Water will be there to help keep guests hydrated. Elmhurst Milked is offering a variety of delicious iced lattes and coffee with 100% plant-based milks . Guests will be able to drink sustainably with HAY! Straws made from natural wheat stems that are 100% biodegradable. Delicious food offerings include a sustainable raw bar by MF Events and the return of Crazy Taco Mex, Cash Only BBQ and newcomers including Nansense NYC and Mama Margarita’s. Secret Summer gets even sweeter this year with Tipsy Scoop serving liquor-infused ice cream treats up to 5% ABV to satisfy everyone’s appetites and compliment the flavorful libations. This year’s performers included High & Mighty Brass Band, DJ Dastan, DJ David Hohme and Mira Fahrenheit. Secret Summer has also teamed up with LYFT to offer festival goers a discounted ride to and from the fest.
Farm-to-bar uses the same ideology that the farm-to-table movement has brought to our food. These vibrant seasonal sippers are prepared with only raw, peak-season ingredients sourced from local farms and paired with the best quality spirit brands on the market. These locally sourced items are skillfully incorporated into the Secret Summer program in many different and exciting ways. Secret Summer’s farm-to-bar program is our way of sharing and celebrating a lifestyle of wholeness, happiness and a passion for quality ingredients and experiences.
Services provided: Overall Creative Direction, NYC Culture Creation, 360 Degree NYC Event Production, Strategic Conception & Planning, Innovative Experience Design, Immersive Experiential Marketing, Venue Sourcing and Logistics, Brand Activation & Partnership Farm-to-Bar Mixology, Farm-to-Table Cuisine, Vendor Sourcing & Contract Management, Event Marketing, Event Ticketing, Branding Program Analysis, Metric Measurement, Compliance and Regulation, Talent & Influencer Booking and Management, NYC Model Staffing
The HighLife Team celebrated the 4th of July this year in style. This lush garden pergola on a private estate in Bedford Hills was transported to southern Italy and the design reminiscent of lazy summer days on vineyards in Tuscany. Polished hammered steel lanterns candle lit, blossoming bouquets overflowing on table top, and a sumptuous family-style New England clambake were featured for this decadent sit down dinner for 45 people. HighLife collaborators the RAPT KITCHEN and BRENTON WOLF DESIGN delivered the primest selections of cuisine and floral display. Deep fried panko oysters, tuna tartar, and market heirloom bruschetta were just some of the delicious canapes. A watermelon and lavender martini with fresh mint and daisy started the evening off in style as guests enjoyed cocktails and canapes on the verandah. Finally, as the sunset guests were invited to sit at this remarkable table and enjoy a classic New England Clambake consisting of fresh Maine lobsters, shrimp, clams, mussels, corn-on-the-cob, chorizo, new potatoes, and sea brine. Capping off the night, guests dined on homemade ice cream sundaes and Momofuku custom cakes and pies. Don’t forget the 4th of July Fireworks!
Services provided: NYC Model Event Staffing, Holiday Event Design, Holiday Event Production, Private NYC Catering, Bespoke NYC Mixology Services.
Whether it’s an intimate birthday party, baby shower, engagement party, or private celebration, HighLife Productions specializes in a relaxed, intimate affair in your home or apartment. With a fully organic “Farm-to-Table” menu and hand crafted mixology, any event will stand out as special for 20, 40, 60, 80 people. 12-hour pulled pork sliders, Salvatore Ricotta and charred pumpkin crostinis are just a few of the featured canapes along with “Farm-to-Table” charcuterie and artisanal cheeses. For this specific event the HighLife Team brought in bespoke rose & earl grey cotton candy and created a one-of-a-kind Casa Dragones Cotton Candy Margarita with Pop-rocks! Delish.
Services provided: NYC Model Event Staffing, Holiday Event Design, Holiday Event production, Private NYC catering, Bespoke NYC Mixology Services.
HighLife Productions was proud to partner with such brands as Jack Daniels, Finlandia Vodka, and Herradura Tequilla to produce the 2015 Garage Gurus Gala for the grand opening of their flagship store in the Bronx. The HighLife Team transformed this raw warehouse space into a complete 360 degree rock n’ roll immersion. With over 1000 invited guests from Manhattan to Brooklyn and beyond for a trendy/hip black carpet affair. Graffiti artists spent several days painting the walls inside the venue with rock n roll aesthetic to give the venue a unique automotive feel. Custom video projection, intelligent lighting, and and audio design from the Joel Fitzpatrick Studio. Cool drinks from organic farm-to-bar mixologist Rapt Affairs and hott cuisine by Pulperia NYC. In addition, the ‘Guru Courtyard’ featured some of NYC’s most notorious food trucks serving bad-ass eats like Korilla BBQ, The Morris Truck, and Eddies Pizza. Branded vip shuttle service, courtyard games, deluxe black carpet photo booth and featuring entertainment DJ Brazilla and Danny Koker from History Channel’s “Counting Cars this was a night never to forget.
Services provided: Overall Creative Direction, NYC Culture Creation, 360 Degree NYC Event Production, Strategic Conception & Planning, Innovative Experience Design, Immersive Experiential Marketing, Venue Sourcing and Logistics, Brand Activation & Partnership Farm-to-Bar Mixology, Farm-to-Table Cuisine, Vendor Sourcing & Contract Management, Event Marketing, Event Ticketing, Branding Program Analysis, Metric Measurement, Compliance and Regulation, Talent & Influencer Booking and Management, NYC Model Staffing.