Tag Archives: NYC Experimental Marketing

Mariées Françaises

Early summer 2019 HighLife produced and designed an intimate yet whimsical French countryside bridal shower for make-up beauty industry trendsetter Lauren Maffettone celebrating her nuptials. This gilded affair was designed straight out of Champagne where the couple got engaged. From the selection of fine French cheeses, French wines, champagne, and tea cocktails served in quaint baroque provincial china and ornate golden flatware to the lush floral arrangements and classic country side fare. Classic Coq Au Vin was on the menu  as well as gruyere croques monsieurs, summer tartines, beetroot cured salmon, chevre croquettes, seafood tower, pepper cress tossed salad, and an over the top dessert bar for Marie Antoinette herself.

This event hosted at the Foundry in LIC featured a custom Bossa Nova playlist, french mime, handcrafted water color portraiture, and model staff dressed as Parisian hipsters!   

Production & Design : HighLife 
Catering: Rapt NY
Florals: Brenton Wolf Design
Rentals: Broadway Party Rental
Venue: The Foundry LIC
Desert Bar: So Simply Sweet
Photography: Travis W. Keyes
WaterColors: Anthony Kieren
Mime: Nick Adeel

Why Event Staffing Matters

HighLife Model Hannah McKechnie

Too often we overlook what is most important. We fixate on things instead of people. It is the people who make every event memorable. Not just your guests but your staff. These individuals are the face of your brand, cause, event, company, and more. In this gig economy this aspect of part time work or the idea of “picking up shifts until something better comes along’ is looked down upon. Take for example that case of Jeffrey Owens bagging groceries at a whole foods and how he was job-shamed for trying to earn a wage. Just in that case many of the event staff at your party are artists, actors, models, singers, dancers who are between jobs.

Its this kind of dedication and hustle that makes the individuals behind a “gig” based workforce memorable. These people are the faces and voices behind major commercial campaigns, TV, shows, films, and your favorite magazines. They are also the people who work your event.

HighLife Model Adrian Gorbaliuk

The next time you plan your event, ask yourself that just like the food or the drinks or the music, can the staffing be better.

XOXO

HIGHLIFE PRODUCTIONS