Highlife was tapped by WONDERBREAD to celebrate the launch of their Macy’s Thanksgiving Day Parade Float Reveal. WONDERBREAD partnered with Macy’s Thanksgiving Day Parade to bring to life the ‘Wondership’ which can be seen this coming Thanksgiving 2022. Highlife sourced the venue and re-imagined the event as a light, airy Thanksgiving styled night replete with hanging cloud light installations, vinyl ‘Wonderbread’ dots, TG themed bites & drinks as well as a custom replica of the Wondership itself!
This past Pride 2022 Highlife celebrated with Jean Paul Gualtier with a week full of splashy events including a stunning week long fashion showroom and fitting room, branded activations with custom built JPG Statues, Sailor Street Teams, A glitzy bash at the Fluer room and finally a full scale vinyl wrapped double decker bus which we transformed into a roving disco for Madonna!
The Sold-Out Thousand-Person Farm-to-Bar Cocktail Festival, SECRET SUMMER, Returned to The Foundry on August 12
New York, NY (August 13, 2018) – The country’s first and only farm-to-bar cocktail fest, Secret Summer, returned to The Foundry in Long Island City for the fourth year on Sunday, August 12th. The sold-out summer garden party, produced by HIGHLIFE PRODUCTIONS, served up seasonal drinks from the world’s most prominent spirits brands. The day-to-night event of the summer also featured a variety of savory and sweet food vendors, musical and theatrical performances. Man v. Food host Casey Webb awarded Suntory Whisky Toki™ the best cocktail medal for their Toki Twilight, made with the Japanese blended whisky, sparkling sake, sustainably grown citrus, green tea and Pepquino syrup.
Hangar 1 Vodka kept guests cool with Rose Spritzers, Lavender Lemonades and a choice of herbs from a Hanging Herb Wall to complete their cocktails. Brugal 1888 had an immersive rum tasting experience and served up Spicy Mai Tais and Charred Cherry Highballs perfectly complemented with dessert. Brockmans Gin created the Perfect Serve and Earl of Wight and Blue Point Brewery served a Plum Gose-arita in addition to their summer beers from an oversized yacht. Tanteo Tequila created Spicy Jalapeño Margaritas and Bellinis at the main bar. Fentimans botanical drinks were also on hand along with Harmless Harvest, Urban Leaf, Polar Seltzer, Kevita, Rebbl, Patent Coffee and TÖST to keep guests hydrated.
Areppas, The Choripan, Sophie’s Cuban, San Matteo, Wisefish Poke, Mama’s Margarita Salsa, My/Mo Mochi Ice Cream and Van Leeuwen were on hand to satisfy everyone’s appetites. Secret Summer musical performers included Sitar & Tabla, Hungry March Band, DJ Kieren Taylor, Kaoro Wantanabe Taiko Drums and Moon Hooch. And the Uprooted Flower Truck was parked at the event, selling hand-crafted flower crowns to guests in attendance.
Farm-to-bar uses the same ideology that the farm-to-table movement has brought to food. Vibrant seasonal sippers were prepared using only raw, peak-season ingredients sourced from local farms and paired with the best quality spirit brands on the market. Secret Summer’s farm-to-bar program is a truly unique way to share and celebrate a lifestyle of wholeness, happiness and a passion for quality ingredients and experiences.
About Secret Summer:
Secret Summer NYC is the nation’s first and only “Farm-to-Bar” cocktail festival. It’s a celebration of sustainable mixology, fresh eats, music, art, dance, fashion and more. Vibrant seasonal sippers are prepared with only raw, peak-season ingredients sourced from local farms and paired with the best quality spirit brands on the market. The Foundry in Long Island City provided the perfect location for the party. The fully restored 19th century building boasts 3,000 square feet of raw space with a lush outdoor courtyard that was fully open to ticket-holders offering up stunning views of the Manhattan skyline along with a gorgeous indoor greenhouse.
