Tag Archives: NYC Event Venue

The 5 Things I learned from planning my own wedding…

The Big Day

I wrote an article not too long ago about the the fact that there are no straight male wedding planners? How come? I believe that ultimately no bride wants to trust her “biggest” day with someone who isn’t gay or female. There are a bunch of thing wrong with what I just said. So let’s break it down a bit. “Her Day” — why in this post #metoo era is the wedding for the bride? It seems after all of the gender tropes we have overcome, the wedding is largely for the bride and the groom is expected to just sort fo show up… not really have a point of view on the floral palette, the cut or design of the gown, the flavors associated with the meal… Ultimately this is a partnership right. Then again what groom wants his wife spending those crucial planning hours with a straight male? In many respects a bride and groom can certainly plan their own wedding without a wedding planner. Sure. It’s a lot of work but it can be done. I have to say though that going thru this process with my bride was a whole lot of fun and I would encourage it for anyone getting married. So below I am going to break down 5 things I learned from doing this myself. Granted. I am an event producer. Making events happen is what I do for a living so I already had the list of vendors (my friends) to help make this all as easy and magical as possible.

The Design
  1. Choose the venue first. The Date second.
Stone Harbor Golf Club

The first thing you want to do is pick a date and a venue. That will largely inform most of your other decisions. What Lauren and I decided was that we wanted more than just a 1 day wedding. A year ago we went to a beautiful wedding in the Catskills. We arrived on a Friday, there was a great welcome dinner, checked into the hotel, woke up the next morning explored the Catskills, came back got ready for the wedding and then the next day a good bye brunch. There is something great about the 3-day wedding weekend where your guests can get away for a little while, relax, and immerse themselves in something very very special. So for us it was Stone Harbor NJ. We could have done a 1 day wedding in NYC but for a 3-day getaway the south jersey shore is perfect. Sept 14th was the date we set with our venue Stone Harbor Golf Club. I grew up in this town so all of this had a lot of meaning and was very special. Plus the weather in September down the shore is just incredible. 

2. Place you money where your priorities are.

It’s no secret the best part of weddings is often the food and drinks. For us this was true and we wanted to really make that the best part. From the elaborate cocktail hour (High End Tequila Bar) to the sumptuous lobster and filet main course to the spread of local dessert treats and who could forget the custom ice cream truck at the end of the night. The catering is where our priorities were. One of the many benefits of having a wedding at a venue with full food

Custom HighEnd Tequila Bar

and beverage capabilities is that there is a full, real kitchen and bar on site. I am no knocking venues without full kitchens but sometimes that cost can then become exorbitant. Catering companies that cater at venues without their own kitchens have to rent the cooking equipment from rental companies. This cost alone can double or triple what a normal food and beverage cost would be. So this was another consideration when it came to exactly what the location of the wedding would be. Your venue or your caterer can help you choose how to serve and what to serve. From day one we wanted a lush raw bar (good thing the local cape may salt oysters) are to die for!

Our Menu Design

As a mixologoist myself, I created a couple of signature cocktails a “His or Hers” versions in addition to the full scale HighEnd Tequila Bar. Then a great variety of stations and passed canapes for the cocktail hour. The main course was a classic pairing of lobster and filet. Simple. Crowd pleaser. Finally the desserts were a spread of delicious, local, delicacies from the candy shops, fudge stores, and donut stands in town. Not to mentions the custom ice cream.

Cake from a Local Bakery

3. It’s all about the flowers…

Much of the design for weddings is primarily based around the flowers and having a great florist is key to having an easy yet beautiful wedding. Brenton Wolf is a friend. He does the flowers for all of our events and it was an easy call working with him to design the look and feel of the wedding floral scape and table scapes

For the most party a collaboration between your floral company and your rental company will save you time, money, and head aches. Our rental company was Broadway Party Rentals, so all of the gold ceremony chairs you see here came from the company. We wanted to introduce touches of gold into the wedding which the venue had none of, so to accomplish this we brought it in.

4. People will cancel

It’s often very hard to know how many people will actually show up at the wedding. Despite the save-the-dates, formal RSVPs, messages and more. In fact people will confirm, then cancel, then re-confirm. I was honestly shocked with how much fall out we had. The best way around this was the fact that we had some singles (no plus 1s) on hand that didn’t mind filling the gaps.

5. Ultimately its your wedding and YOUR decisions…

Too often there are too many people who have opinions about what you should be doing. I feel like this is a life lesson as well as well. While you should listen to these people you don’t have to act on what they say. You will have mothers, fathers, planners, friends all tell you what you are doing wrong… when I feel we need a little more in life people telling us what we are doing right.

Your Friendly Straight Male Wedding Planner.

Tyler Hollinger

Owner

HighLife Productions 

SShef: Spring 44

In the Spring of 2019, HighLife Productions collaborated with Spring44 + Chef Andrew Maturana to reinvent the “dinner party”. Local, Sustainable, delicious eats  were on the menu as well as our signature “farm-to-bar” cocktail program, which is a highlight of our summer events calendar at our marquee event Secret Summer. Venue: The Foundry LIC, Florals by Brenton Wolf, Rentals by Broadway Party Rental, Catering by Rapt NY, DJ Eric Visa, Photos by @julesslutsky

SShef is an unparalleled private dining experience, that was held at The Foundry  on Thursday, May 9th  This exclusive event  served as a kickoff to Secret Summer, the nation’s first and only farm to bar cocktail festival.  SShef is brought to you by RAPT, an NYC-based catering and events company and HighLife Productions an NYC based Event Production Company. This special supper club was a three course experience from chef and RAPT owner Andrew Maturana,  complemented by unlimited farm to bar cocktails from Spring 44. The dinner menu featured Crisp Edamame with Perigord Truffle and Parmigiano Reggiano, Wild-Caught, Pan-Roasted Black Sea Bass with Fennel Rosti & Buttermilk and Grilled Spring Eggplant Terrine with Fromage Blanc & Pinot Reduction. The night’s entree is a “Woolley Sheep Farm” Spring Lamb with a Jerusalem Artichoke and Miso Purée, Additionally, House Pappardelle Pasta will be served with Chanterelle and  Spring Garlic Cream. Dessert will be “Berried Treasure Farm” Tristar Berry Crumble with a 5 Spice Crust, whipped Mascarpone and baby basil. 

Creative production, experiential marketing and design by HighLife.

Aquarius 2019

The Nation’s First and Only Sustainable Seafood Festival, Aquarius, Returned to the Foundry in Long Island City on January 26.

The 2nd Annual arctic-chic Aquarius festival, highlighting sustainable seafood and cocktails took place at The Foundry in Long Island City on Saturday, January 26th.  The fully restored 19th Century building, which boasts 3,000 sprawling square feet of space and offers up stunning views of the Manhattan skyline along with a gorgeous indoor Greenhouse, played host to this year’s sold-out event.  The stunning space was filled with delicacies from the sea that were perfectly paired with complimentary spirits.  Aquarius comes to life each year courtesy of the talented producers of Secret Summer, Tyler Hollinger of HighLife Productions, Andrew Maturana of RAPT and Allison du Val of The Foundry.

Sustainable seafood offerings were as vast as the ocean. MF EVENTS had a raw bar filled with oysters served three ways.  Midtown Greek hotspot Kellari Taverna,CA’PISCI in Williamsburg, Crazy Taco Mex, Neapolitan Express and My/Mo Mochi Ice Cream all offered up delicious snacks as well.  Awe-inspiring accessories were available to purchase from Nuun Watch Official and Penelope Traveling Boutique. Guests commemorated the magical evening with photo shoots in the 4Five Photo Booth. Immersive experiences took shape throughout the night with Winter Burlesque from Karina and two all-star performances from Hudson Horns that brought down the house. The night’s soundtrack was provided by DJ Sasha Hart with guitarist Neon Jesus in the main room and DJ Ryan Vandal in the Albra Room. Revelers were able to warm up inside or outside by lit firepits.
World class brands were also brought on board for this exclusive party.  Coney Island Brewery provided craft beer and hard sodas. Barr Hill Gin & Caledonia Spirits, Tanteo Tequila, Spring 44 Distillery and The Finnish Long Drink and Ketel One served up their premium spirits.  Ardbeg & Oysters offered guests Ardbeg 10YO Bloody Marys and the 10YO Long Islay paired neat with Oysters for purchase from MF Events.  Polar Seltzer Water and Töst and Harmless Harvest Coconut Water ensured guests stayed hydrated all night long.  Guests were also able to sample ginger beers from Fentimans Botanical, and sparkling probiotic drinks from KeVita.

Secret Summer, the country’s only farm-to-bar cocktail festival, will return to The Foundry on August 4th.  For more information, please visit: http://secretsummernyc.com

OC x EVERLANE

Longtime client Opening Ceremony came to HighLife and told us about their new collaboration with online fashion retailer Everlane; we were immediately hooked. Looking to maximize a minimal budget, OC wanted a “warm & fuzzy” fall feel to their kick off event in-store. One of our specialties is producing interesting, innovative, and immersive events in-store. HighLife engaged sponsors like Rekorderlig Hard Cider and Fentiman’s Ginger Beer for sponsorship as well as created hand crafted autumnal mixology like the “Vodka Apple Cider Ginger Smash” garnished with granny smith and candied ginger. In addition, we poured warm winter cider with rum & honey and danced the night away. Notables abounded like Humberto Leon, Michael Stipe, Kitty Cash, and Phil Sullivan. The HighLife staff looked dope AF in Everlane button downs, ready for winter.

Services provided: NYC Event Catering, Cocktail Design & Mixology, NYC Model Event Staffing, NYC Event Design, NYC Event Production.

Secret Summer 2016

“5 Summer Cocktail Festivals You Can’t Miss”
Forbes

“The cocktails made by expert mixologists will undoubtedly be exquisite, but it doesn’t end there.”
Guest of a Guest

“Food, drink, art, and music collide when Secret Summer returns to Long Island City for its second year”
Village Voice

“The secret is out, and next summer you won’t want to miss it.
Make sure to keep an eye out for Secret Summer next year.”
Spoon University

“Secret Summer knows how to throw a party. The secret is out now on this one, but these folks always have something cool up their sleeves…stay tuned for next year.”
Gab and Gobble

“The Secret Summer Party in New York City is one of the most entertaining and wondrous events that take place during the exceptionally warm days of August”
Epicurious

“Secret Summer returned for a 2nd year this past weekend and certainly came back with a bigger bang!!
NYC GET SOCIAL

“New York City’s first and only farm-to-bar cocktail festival”
Daily Meal

HighLife BBQ

HighLife Productions celebrated Memorial Day 2016 in Style with a curated, farm-to-table deluxe old-fashioned BBQ. Free Range BBQ Chicken with Mandarin Glaze, Whole fish grilled Branzino tacos with Tzatziki and market heirloom tomatoes, Seared Flank Steak, Corn on the Cob on the Grill, fresh watermelon with egyptian sea salt and mint, and finally homemade apple pie with ice cream. Yum!

Services provided: NYC Model Event Staffing, Holiday Event Design, Holiday Event Production, Private NYC Catering, Bespoke NYC Mixology Services

Tech Savvy

Early in April as the showers subsided and the flowers began to bloom, HighLife collaborated with MEDIUM (An online community for readers and writers) and POSTLIGHT AGENCY (NYC’s premiere app design company) in this spring tech launch. HighLife florist Brenton Woods created unique spring floral installations from antique typewriters from PATINA VINTAGE with the menus of the afternoon freshly typed on the spool. Please note the gorgeous Pink Royal with accompanying cocktail. HighLife’s kitchen, Rapt Affairs created deluxe farm-to-bar treats like the “So My Type” with charred jalepeño and market carrot juice and the “Bless Your Heart” with Bourbon, market fennel, and fresh peach. More farm-to-table eats were passed on custom magazine sculpted trays (a Pinterest dream). Finally the evening was capped off with stellar service in this intimate affair for 100 in the heart of NYC’s Flatiron District.

Services provided: NYC Event Catering, Cocktail Design & Mixology, NYC Model Event Staffing, NYC Event Design, NYC Event Production.

A Private Affair

Whether it’s an intimate birthday party, baby shower, engagement party, or private celebration, HighLife Productions specializes in a relaxed, intimate affair in your home or apartment. With a fully organic “Farm-to-Table” menu and hand crafted mixology, any event will stand out as special for 20, 40, 60, 80 people. 12-hour pulled pork sliders, Salvatore Ricotta and charred pumpkin crostinis are just a few of the featured canapes along with “Farm-to-Table” charcuterie and artisanal cheeses. For this specific event the HighLife Team brought in bespoke rose & earl grey cotton candy and created a one-of-a-kind Casa Dragones Cotton Candy Margarita with Pop-rocks! Delish.

Services provided: NYC Model Event Staffing, Holiday Event Design, Holiday Event production, Private NYC catering, Bespoke NYC Mixology Services.

Pancakes & Whiskey: Secret Summer 2015 Was a Hit

SS3

Sunday afternoon brought us a taste of what we love about summer. Between the beauty of the outdoors, refreshing cocktails, fresh food, a little theater, and some good company, the only place to be absorbing all of this goodness was at the Foundry in Long Island City. Secret Summer is a brand new festival, designed to highlight the wonder of theatrical art as accompanied by class and style. The dress code was “Summer Chic,” so the outfits were light, fun, free and flowing, which fit right into the Midsummer Night’s Dream theme of the party. HighLife Productions, Rapt Affairs and The Foundry teamed up to create an absolutely unforgettable experience in the mystically decorated venue. Décor by Patina did a great job of adding culture and richness to the already alluring space.

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