This is precisely what GLYPH WHISKEY DID. They utilized this moment to target a select group of VIPS to then deliver to them specialized gifts. What better way to give back and say thinak you!
OUR ‘SURPRISE & DELIGHT’ DELIVERY CAMPAIGN PIVOT TO CAPTIVATE VIPS – Want to get your brand in front of tastemakers & VIPS? Want to send a gift to that special someone? – GLYPH WHISKEY tapped HIGHLIFE to ‘Surprise & Delight’ a select group of Tastemakers & VIPS. Since everyone is locked down in their homes we created a cocktail delivery program that brought GLYPH to a captive audience. Each delivery was accompanied by a personal ‘Thank you’ to those who have been behind their brand since the beginning. Letting them know that Glyph values their support and wants to add a little cocktail cheer to their slow quarantine days.
Early October Highlife was tapped by Interview Magazine and the Mavenry Agency to bring to life the 50th anniversary of Interview Magazine and the one and only Michael Kors gracing the cover. The iconic magazine by Andy Warhol has been inextricably linked to Studio 54 since day one. Democracy on the Floor: Warhol at Studio 54. “Dictatorship at the Door, Democracy on the Floor”: That’s how Andy Warhol famously described Studio 54. So we set out with this mission statement to re-create those decadent times.
A frequent guest of Studio 54 Andy was scene as a beacon of the artistic movement in downtown NYC. Notice the wheatpasted Interview Magazine covers seen in the BG. Taking this identity we re-imagined this look and feel for a modern day step & repeat where the NYC style of advertisements juxtaposed with the Interview Magazine cover.
The Infamous White Horse
“It was a beautiful white horse that reminded me of mine,” she writes, “and I made the foolish decision to get on it for a few minutes … No doubt you will agree with me that it is one thing to, on the spur of the moment, to get on a horse in a nightclub, but it is quite another to ride in on one. As an environmentalist and an animal rights defender I find the insinuation that I would ride a horse into a nightclub offensive … I hope that you can understand the difference between ‘coming in’ on a horse and getting on one.”
Oh Bianca. You know what they say “if you see a white horse you have to get on it” it was the custom in Studio 54 for the guests to indulge in many things that are ‘white’ perhaps riding a horse in a club. not the best idea. But for this imagery, we re-imagined it as an instagrammable moment. This new approach allowed people to get up close and take a photo with the model decked in MKC and also the brilliant white steed!
DANCE, DANCE, DANCE
The dancing in the club was probably what everyone came for. They sex, drugs, and debauchery was what everyone stayed for. To encourage this care-free act of inclusiveness the Studio 54 Dancers were decked in Silver with choreographed movements that would make Diana Ross Blush 🙂 Then Adding in the roller girls brought everything full circle.
Finally, it wouldn’t be a disco without the disco balls. Reimagined as a platform stage in the space, this provided not only a stage for the dancers put a branded moment for photos and more.
A preliminary rendering shown here and then the branded UV-Light logo added for a more dynamic moment. This providing more than just a stage to dance on, but an interactive instagrammable vision.
Finally, a good time would not happen without the people involved. Kudos to the team at Michael Kors, Interview Magazine, The Mavenry, and HighLife Productions.
The country’s only farm-to-bar cocktail festival returned to The Foundry for the 5th year in a row on August 4, 2019.
Secret Summer, a one-of-kind farm-to-bar cocktail festival, featuring unique food and drinks and musical performances will take place at The Foundry in Long Island City (42-38 9th St) on Sunday, August 4th from 3pm-9pm.
The 5th annual fete and immersive summer garden party, produced by Tyler Hollinger of HighLife Productions, Andrew Maturana of RAPT Hospitality and Allison Du Val of The Foundry, will welcome 1,000 attendees and feature seasonal farm-to-bar cocktails, unique food vendors, and live musical performances throughout the sprawling venue that includes a 3,000 square foot Main Hall, Garden Courtyard, Greenhouse, Albra Room and Terrace.
The festivalwill showcase and serve up drinks from the world’s most prominent spirits brands like Aldez Tequila, The House of Suntory, Westward Whiskey, Aperol Spritz, Gem & Bolt Mezcal, The Long Drink, Runa, Mr. Black and more… that will pair perfectly with The London Essence Co: Fine Mixers from distilled essences, and Blue Point Brewery.
“This year, we are excited to be partnering with local farms , Brooklyn Grange Farm (Brooklyn Navy Yard), Windfall Farm (Montgomery, NY), Gotham Greens (Greenpoint Brooklyn + Hollis Queens), Bowery Farming (Manhattan) Lucky Dog Farm (Hamden, NY) and Lani’s Farm (South New Jersey, Bordentown) for the first time to supply the Secret Summer festival cocktail program with some of the most beautiful, local ingredients the season has to offer.” said event producer Andrew Maturana. KeVita Sparkling Probiotic and Natalie’s Orchid Island Juice Co. will also be on hand, serving their light, delicious and refreshing beverages, while Polar Seltzer and Harmless Harvest Coconut Water will be there to help keep guests hydrated. Elmhurst Milked isoffering a variety of delicious iced lattes and coffee with 100% plant-based milks . Guests will be able to drink sustainably with HAY! Straws made from natural wheat stems that are 100% biodegradable. Delicious food offerings include a sustainable raw bar by MF Events andthe return of Crazy Taco Mex, Cash Only BBQ and newcomers including Nansense NYC and Mama Margarita’s. Secret Summer gets even sweeter this year with Tipsy Scoop serving liquor-infused ice cream treats up to 5% ABV to satisfy everyone’s appetites and compliment the flavorful libations. This year’s performers included High & Mighty Brass Band, DJ Dastan, DJ David Hohme and Mira Fahrenheit. Secret Summer has also teamed up with LYFT to offer festival goers a discounted ride to and from the fest.
Farm-to-bar uses the same ideology that the farm-to-table movement has brought to our food. These vibrant seasonal sippers are prepared with only raw, peak-season ingredients sourced from local farms and paired with the best quality spirit brands on the market. These locally sourced items are skillfully incorporated into the Secret Summer program in many different and exciting ways. Secret Summer’s farm-to-bar program is our way of sharing and celebrating a lifestyle of wholeness, happiness and a passion for quality ingredients and experiences.
Is it the venue? Eh, maybe. Is it the lighting? probably not. Although, I did recently attend an event at Cipriani’s for the company “Moment Factory” and let me tell you it was definitely ABOUT THE LIGHTING. Incredible video mapping installation they have put in Cipriani’s Downtown. Back on track here. Is it the Music? Yes, possibly if you are hosting an EDM Festival, Bluegrass Concert, karaoke night music might be the most important thing but for the great majority of events out there the most important element is of course the FOOD & DRINKS.
Think about the last event you attended. What was memorable about it? The conversation, the people, you met, the laughs you shared (hoho) or how incredible the mixology was and the delightfully cute bartender. In most cases the food and the drinks are what people talk about for months after your event. This is what people come for. This is what they expect when attending an event ESPECIALLY if they guests have paid to be there. How many times have you heard people say “I’m not going if I have to buy drinks…” The importance of having solid food and drinks is probably the best investment of your money you can make. With many of our clients who are planning events here in NYC on a budget they say to me that they are spending $8,000.00 on the venue and therefore don’t have the money to spend on the catering… Here is a quick hack. In NYC the wealth of condo buildings that now come with STUNNING common rooms is overwhelming. These common rooms largely are empty 95% of the time and are FREE to the people who live there. All you have to do is inquire amongst your friends to see who has one of these common rooms in their building. Boom I just saved you $7k you can now spend on the food and drinks.
Events are a special time for friends to get together and celebrate so the food and drinks should be special too. If you want a jack & coke just go to the Irish pub on the corner. A jack & coke is not a cocktail. A cocktail consists of at least 3 ingredients. 2 ingredients is an emergency.
Yes, I will have another sustainable seared red snapper with creme fraiche in a crispy wonton taco… they are delightful.
Ahhhhhhhhh….the age old question “How to make a cocktail fit for a Queen?” a drag queen that is! HighLife Productions was selected by Kettle Agency (WeareKettle) to put together a hand crafted mixology program for their recent #digitalindrag featuring MILK (@bigandmilky) SASHA VELOUR (@sashavelour) and BIBLEGIRL (@biblegirl666) . Each queen was perfectly fitted for their own cocktail creation based on their own distinct fieeeeeerceness! boom.
A drag queen is a person, usually male, who dresses in clothing of the opposite sex and often acts with exaggerated femininity and in feminine gender roles for the purpose of entertainment or fashion. … While drag is very much associated with gay men and gay culture, there are drag artists of all sexualities and the culture spans labels and qualifications. Each queen is truly unique to their own heritage and 100% authentic which is why the marketplace and their followings are entirely over the moon about them!
A relative new-cumer to the drag scene… Branding and image are very important to Bible Girl. Using the hashtag #BibleGirlSucks, she has built an impressive following of her own, on Instagram in particular. “I had just finished a performance and was talking to a friend when I got pulled away from my conversation by this person who tells me ‘Look, you’re beautiful, you’re funny, you’re great, but don’t perform. You suck,’ and I just took it and ran with it.” In addition one of her favorite beverages is the classic La Croix. These elements matched up perfectly for what we called the “Bless You Child”
HOW TO BLESS THIS CHILD
(1) La Croix Berry Seltzer. (pour out 1/3 of the can to leave room for the most important part! The Booze.
(2) The Booze — We used a dry london gin but substitute your favorite alcohol as you please. We created a blackberry and mint infused gin syrup. Take fresh blackberries and reduce over heat adding water and sugar to sweeten into syrup. Once reduced and mashed place in food processor and strain all the little bits out. Combine with gin for your syrup. You are ready to pour.
(3) The Garnish. We had a lot of fun here as you can see we choose three different types of berries, metallic straws, and of course the miniature rosary so you can repent after all the sinning you will be doing from drinking this refreshing concoction.
**** As a final twist at the very end we added a spec of dry ice to the can so it smokes and bubbles delighting the senses and perfect for the photography
Sasha Velour is best known as the winner of Rupaul’s Drag Race Season 9. She is the creative director of Velour: The Drag Magazine, and produces the critically-acclaimed monthly drag show Nightgowns. Sasha’s visual art has been featured in Posture, QU33R, Cicada, The Nib, InkBRICK, Comics Workbook Magazine, as well as in several solo gallery shows. Often decked in pink, more delicate tones we created a floral inspired tequila based cocktail that still had a lot of muscle.
HOW TO SASH-AAAAAAAAY
(1) step one we infused a simple reposado tequila (Herradura) with rose watermelon juice and fresh agave.
(2) Fresh watermelon juice best as is with out alot of fuss. In a shake mix you reposado tequila, watermelon juice, hint of lime juice, and a whisper of agave. Shake vigorously until nice and frothy.
(3) Pout out over a cut crystal 2inch clear ice cube and garnish with edible pansy (hey who you calling a pansy) and gold glitter for that added touch of sparkle to say “Hey handsome. Over here 😉
Milk is the stage name of Daniel Donigan, an American figure skater and drag performer. He is best known for being a contestant on Season 6 of RuPaul’s Drag Race.He was a competitive figure skater, for like, ever.
Dan joined the Marc Jacobs International family in 2009. He loves clothes, like any teenage girl. Duh. He was the Merchandising Manager at Marc Jacobs in NYC. MILK can be seen tackling models at every “Marc” runway show.
Dan breast-formed a drag group called “The Dairy Queens” which is cream-based on the East Coast. The members are: MILK, Skim Burley (MILK’s Drag Daughter), Yoohoo, Linda Lakes, & Juggz.
Obviously no one likes a MILKY COCKTAIL EVER — — except maybe a pina colada or maybe coconut milk….. annnnnnnyyyyyyywayyyyyy!!!! We were able to do a nice little work around.
MILK & HONEY
(1) This lychee inspired vodka based cocktail is infused with fresh lemon juice, lychee pure-hey! and topped with a creamy white espuma (Vegan)
(2) a bit more complicated than the rest because of the espuma but here is your at home hack to make it happen. Dry shake 3 ounces of egg-white, Pour 4 ounces of citron vodka into your shaker with 2 ouces of lychee puree and 1 dash of lemon. Add lemon bitters and shake like a polaroid picture. Upon pouring into your glass you will have a supple viscous foam gently sitting on top! (non-vega)
HighLife was tapped by Rock Barnes x Cashmere 360 to cultivate the food and beverage program for the launch of the Rocky Barnes collaboration with Cashmere 360 during the NYFW launch of their Soho pop-up in 2019. Talum inspired bites like the marinated red snapper tacos, grilled ripe mango tajin, and homemade blue corn masa empanadas were on the menu while guests sipped on spicy/smoky prickly pear margaritas and luxe pineapple agua frescas.