Tag Archives: Event Staffing

5 Ways to Plan a Party

How to Stop Your Party From Going Haywire

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HighLife Productions March 29, 2017

My Mom loves to tell the story of the day she got married. She had planned for the perfect wedding but after rain, catering mishaps and even a very important person in her life telling her that they didn’t approve who she was marrying, because of religious differences, everything seemed to be falling apart; however, my mother told herself “nothing will ruin this day” and ignored it all.

When we host a party that does not go as we planned we ask ourselves, “Why me, why my party?” What we don’t realize at the time is that something is bound to go wrong. The more you plan for your party the greater your expectations are for how it will turn out; you expect your party to turn out exactly how you picture. With higher standards in mind, when something small goes awry, it has a larger impact on how we view our party than it should. We see the party running off track; however, all the guests are perfectly content.

An easy way to solve this issue is taking a quick survey or judging the conversations in the room. If you, as the host, ask a guest “how are you enjoying everything?” your guests will appreciate your taking time to speak with them and you will also gather key information. Look for tone in their answer rather than the answer itself because guests are inclined to give you a positive response; no one will tell you “this party is going terribly”.

The truth is that guests don’t have expectations of your party in mind until after they are there, at the very least their threshold for a good party is a lot lower than yours. While you may see your party as going terribly, they may see that it is running smoothly. The pasta didn’t come with your catering even though you made it explicitly clear what you had ordered? Your guests do not know that, just work around it! Honestly, the guests usually could care less about the things you see as problems. Further, these flaws may actually be enhancing the experience and may be a primetime to make memories. Be spontaneous! Oh, it is raining during your wedding? Why don’t you dance in the rain, I am sure that it will make for a great memory to put in your photo-book.

At this point you may be thinking that the title is misleading, but it’s not. The solution to stopping your party from going haywire is to expect things to go wrong. Once you start seeing flaws in the party, it will lead into a downward spiral where everything seems to be going poorly. However, if you are not satisfied, here are some tips to fix common mishaps:

I. Rain: It is very easy to plan and book around the weather if you are planning a party a week or two in advance. Parties that require long term planning cannot do this. In these scenarios be sure to notify your guests of the weather as soon as you can . An easy solution is to move your party inside if it is outdoors. You can also set up tents and umbrellas to avoid everyone from getting wet. With the accuracy of weather forecasts in modern times rain should be pretty easy to work around.

II. Important Guest is Late: If someone important to your party is late, your guests may be growing impatient. An easy solution is to distract them. Tell jokes or a funny story about the guest being late in the past. Survey the audience, ask them to tell jokes, play a game, there are so many options! The key is just to be prepared when the moment comes because being spontaneous may sound easy but can be very hard for some people . Therefore, planning ahead with some activities that could help pass time is a key.

III. Food Mishaps: these scenarios are why it is so important to have a backup plan and to be in contact with your catering constantly leading up to your event. It will be hard to find a backup for good quality food if something goes wrong. If the food was mis-delivered or destroyed in some fashion, the catering you use will usually provide a backup, but don’t count on it. If your food never shows up, or they are not able to provide a backup, you need a plan. Have somewhere in mind that will be able to provide food on the spot (although not very luxurious pizza is always a decent option). A way to avoid this entire scenario is to confirm with the food service repeatedly before your party, especially a week in advance and the morning of. If an un-replaceable item is destroyed, say a wedding cake, it may seem like a big deal but the faster you move on the less likely it is to ruin your day. Your guests won’t care if you serve them backup deserts and it is sure to make its place in the memory books.

IV. Silence: This is one of the scariest scenarios, if no one is mingling all eyes are on the host. This scenario is rare and usually only occurs when your guests have some hostility between them or a crowd of introverts. It becomes your job to spark conversation and introduce people. Meeting people is always the hardest part, talking with them after is the easy . If your guests are hostile toward one another try to do something to to draw their attention away from that hostility. Some of the techniques from part II should do the trick or introduce them to other guests at the party.

What do you think? Would you handle these situations in the same way? If you have any other inquiries about party mishaps please let me know below!

Author: Paul Erlanger, Intern for Highlife Productions

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HighLife ProductionsApr 13, 2017Always solid advice!!

How to Throw a Great Party

The 5 Senses

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HighLife Productions March 26, 2017

The primary goal of any host is to maximize the experience for their guests. All other objectives, including revenue, come second because if the party fails so does your reputation as a host and all future profit. However, “experience” is a very vague term and most people have a different idea of what a good experience looks like. A very easy way to maximize the appeal of your event for your guests is to put yourself in their shoes. To do this you must contextualize your party’s theme with all the ways your guests will perceive it.


Part I Sight:

This is where first impressions are made, the make or break moment. For this reason, focus on the entry point. How people view the party when entering will strongly influence how they view the rest of the experience. If you are throwing a party at night be sure to have quality lighting to set the tone of your event, the dimmer the lighting the more romantic the mood. If you are going for a club-vibe make sure the room isn’t pitch black, throw in some flashing lights or colored beams. If your party is in the day utilize natural lighting. Phillips makes a bulb called the HUE, which allows you to control the color and dimness of the bulb through an app, you can also let the lights change to your music!

Watch out! Be sure to decorate but do not overload the senses, if the space looks too crowded it will turn people off.


Part II Sound:

If anything takes the constellation prize for first impressions it is sound. The music you play can change the entire atmosphere of the party. DO NOT just throw your favorite songs into a playlist, be thoughtful and craft a playlist to the experience of your party. If you are looking for speakers, Sonos makes amazing home entertainment systems that will deliver a high quality booming sound for a good price. The speakers stream directly from the speakers to maximize sound quality (I promise this is an unsponsored endorsement). If you hire live musicians even better, but still keep genre in mind! If you are too lazy to make your own playlists we have you covered. Spotify and other music streaming services have pre-made playlists based on genre.

Don’t let the music overpower discourse, so be sure that you are able to understand others at a normal speaking volume with the music on. A good idea is to have rooms dedicated to louder music for dancing and other rooms with quieter music primarily used for talking. Silence is also an option but only in very specific situations because even faint background music can dispel any awkwardness from conversation.


Part III Smell:

This one is pretty obvious, make sure your party doesn’t have an intolerable stench. Keeping the doors open to the kitchen can be an easy way to spread delightful smells throughout your house -or- just buy some Febreze defusers to place throughout your event, make sure they are not overpowering though. If your party is centered around the smell, like a perfume advertising event, then smell becomes all more important. A pro tip is to put a bottle of cologne/perfume in the bathroom to keep everyone smelling nice.


Part IV Feel:

Just make sure everything is clean, plain and simple. Not just before but throughout the party also.


Part V Taste:

Everyone’s favorite food! If you are serving food at a party make sure it matches the theme of the party. Try to serve clean fresh ingredients, not only will they taste better but they look beautiful. If you are not a chef and cannot afford to hire one, catering is always a great option, it is quick and easy. Don’t leave the food in the catering containers, switching them over to a decorated plate is so easy and makes all the difference. Also, have options for everyone, don’t forget the vegan.

Author: Paul Erlanger, Intern for HighLife Productions

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OC x EVERLANE

Longtime client Opening Ceremony came to HighLife and told us about their new collaboration with online fashion retailer Everlane; we were immediately hooked. Looking to maximize a minimal budget, OC wanted a “warm & fuzzy” fall feel to their kick off event in-store. One of our specialties is producing interesting, innovative, and immersive events in-store. HighLife engaged sponsors like Rekorderlig Hard Cider and Fentiman’s Ginger Beer for sponsorship as well as created hand crafted autumnal mixology like the “Vodka Apple Cider Ginger Smash” garnished with granny smith and candied ginger. In addition, we poured warm winter cider with rum & honey and danced the night away. Notables abounded like Humberto Leon, Michael Stipe, Kitty Cash, and Phil Sullivan. The HighLife staff looked dope AF in Everlane button downs, ready for winter.

Services provided: NYC Event Catering, Cocktail Design & Mixology, NYC Model Event Staffing, NYC Event Design, NYC Event Production.

Secret Summer 2016

“5 Summer Cocktail Festivals You Can’t Miss”
Forbes

“The cocktails made by expert mixologists will undoubtedly be exquisite, but it doesn’t end there.”
Guest of a Guest

“Food, drink, art, and music collide when Secret Summer returns to Long Island City for its second year”
Village Voice

“The secret is out, and next summer you won’t want to miss it.
Make sure to keep an eye out for Secret Summer next year.”
Spoon University

“Secret Summer knows how to throw a party. The secret is out now on this one, but these folks always have something cool up their sleeves…stay tuned for next year.”
Gab and Gobble

“The Secret Summer Party in New York City is one of the most entertaining and wondrous events that take place during the exceptionally warm days of August”
Epicurious

“Secret Summer returned for a 2nd year this past weekend and certainly came back with a bigger bang!!
NYC GET SOCIAL

“New York City’s first and only farm-to-bar cocktail festival”
Daily Meal

Foodable

foodable

As summer wraps up, we reflect on the season’s benefits: barbecuing, dining al fresco (no matter what city you might find yourself in), cocktails on the patio, and summer festivals. The latter two were brought together at NYC’s Secret Summer event, a cocktail festival popup on Long Island.

But as it goes, some secrets aren’t meant to be kept, especially when they involve larger-than-life theatrics, live music, locally sourced food and farm-to-bar cocktails. Get a sneak peek in the video above as Foodable Video Correspondent Colleen Hagerty takes us into flavor euphoria.