Too often we overlook what is most important. We fixate on things instead of people. It is the people who make every event memorable. Not just your guests but your staff. These individuals are the face of your brand, cause, event, company, and more. In this gig economy this aspect of part time work or the idea of “picking up shifts until something better comes along’ is looked down upon. Take for example that case of Jeffrey Owens bagging groceries at a whole foods and how he was job-shamed for trying to earn a wage. Just in that case many of the event staff at your party are artists, actors, models, singers, dancers who are between jobs.
Its this kind of dedication and hustle that makes the individuals behind a “gig” based workforce memorable. These people are the faces and voices behind major commercial campaigns, TV, shows, films, and your favorite magazines. They are also the people who work your event.
The next time you plan your event, ask yourself that just like the food or the drinks or the music, can the staffing be better.
New York Fashion Week is by far one of the most exciting and stylish times to be in New York. HighLife has worked with fabulous designers from Opening Ceremony, Donna Karan, Diane Von Furstenberg, Belstaff, La Coste, and more… Whether its simple food & beverage for pre/post show treats or more comprehensive event design and production for branded activations, influencer call to actions, or large end of week bashes. HigLlife is there. Viva la fashion week!
Services provided: New York Fashion Week Model Event Staffing, New York Fashion Week Event Catering, New York Fashion Week Event Production, New York Fashion Week Mixology and Beverage Services.
There’s no better way to close out the summer than with a party. In Long Island City, that’s just what happened — but with a more exclusive (and spirited) twist. Secret Summer is a popup event boasting farm-to-table food and cocktails. And today, we open the doors for you, our plus-one.
In this On Foodable Side Dish, brought to you by the Foodable WebTV Network, Foodable NYC video correspondent, Colleen Hagerty, is joined by Mixologist Andrew Maturana, who explains the development of the event’s farm-to-bar beverage program and what in-season ingredients he is most excited about. On the other side of the plate, Chef Varon Barrio-Carrillo explains what’s being served food-wise, and why the New York dining scene is in need of more “local” flavor.