This is precisely what GLYPH WHISKEY DID. They utilized this moment to target a select group of VIPS to then deliver to them specialized gifts. What better way to give back and say thinak you!
OUR ‘SURPRISE & DELIGHT’ DELIVERY CAMPAIGN PIVOT TO CAPTIVATE VIPS – Want to get your brand in front of tastemakers & VIPS? Want to send a gift to that special someone? – GLYPH WHISKEY tapped HIGHLIFE to ‘Surprise & Delight’ a select group of Tastemakers & VIPS. Since everyone is locked down in their homes we created a cocktail delivery program that brought GLYPH to a captive audience. Each delivery was accompanied by a personal ‘Thank you’ to those who have been behind their brand since the beginning. Letting them know that Glyph values their support and wants to add a little cocktail cheer to their slow quarantine days.
This might be the most important event HighLife has ever planned. The marriage of our owner and creative director Tyler Hollinger to Lauren Maffettone. This late summer, sun drenched, beachy-country club themed wedding (but not on the beach) featured many exciting reveals, delicacies, and intimate moments all weekend long. Although the wedding was on Saturday September 14th the experience began the day before and lasted well into the following week. The entire wedding spanned the entire weekend from Grooms Golf Tournament on Friday, welcome reception Friday night, Grooms 5K beach run the morning of the wedding, the wedding Saturday night, and the good-bye pancake brunch the following day. The rest of the week was capped of with a mini-moon on the beach for the newlyweds. The color scheme of the wedding featured lush late summer greens, polished gold and silver, with pops of blush and red. The bride and groom chose a classic filet and lobster main dish with ample raw bar and a wealth of bites and treats all night long. This perhaps was the most fun any of us have ever had planning a wedding and, of course, being guests! Cheers to the newlyweds
Venue: Stone Harbor Golf Club Florals: Brenton Wolf Design Photos: Forever Photo NY Calligraphy: Victoria Gotwols Invitations: Niamh Langton Co-Ordination: Shore Thing Event Services Band: Batchelor Boys Cake+Desserts: Maryanne’s Bake Shop Transportation: Vintage Trolleys Gown: Francesca Miranda Tux: Hugo Boss
Early summer 2019 HighLife produced and designed an intimate yet whimsical French countryside bridal shower for make-up beauty industry trendsetter Lauren Maffettone celebrating her nuptials. This gilded affair was designed straight out of Champagne where the couple got engaged. From the selection of fine French cheeses, French wines, champagne, and tea cocktails served in quaint baroque provincial china and ornate golden flatware to the lush floral arrangements and classic country side fare. Classic Coq Au Vin was on the menu as well as gruyere croques monsieurs, summer tartines, beetroot cured salmon, chevre croquettes, seafood tower, pepper cress tossed salad, and an over the top dessert bar for Marie Antoinette herself.
This event hosted at the Foundry in LIC featured a custom Bossa Nova playlist, french mime, handcrafted water color portraiture, and model staff dressed as Parisian hipsters!
Production & Design : HighLife Catering: Rapt NY Florals: Brenton Wolf Design Rentals: Broadway Party Rental Venue: The Foundry LIC Desert Bar: So Simply Sweet Photography: Travis W. Keyes WaterColors: Anthony Kieren Mime: Nick Adeel
In the Spring of 2019, HighLife Productions collaborated with Spring44 + Chef Andrew Maturana to reinvent the “dinner party”. Local, Sustainable, delicious eats were on the menu as well as our signature “farm-to-bar” cocktail program, which is a highlight of our summer events calendar at our marquee event Secret Summer. Venue: The Foundry LIC, Florals by Brenton Wolf, Rentals by Broadway Party Rental, Catering by Rapt NY, DJ Eric Visa, Photos by @julesslutsky,
SShef is an unparalleled private dining experience, that was held at The Foundry on Thursday, May 9th This exclusive event served as a kickoff to Secret Summer, the nation’s first and only farm to bar cocktail festival. SShef is brought to you by RAPT, an NYC-based catering and events company and HighLife Productions an NYC based Event Production Company. This special supper club was a three course experience from chef and RAPT owner Andrew Maturana, complemented by unlimited farm to bar cocktails from Spring 44. The dinner menu featured Crisp Edamame with Perigord Truffle and Parmigiano Reggiano, Wild-Caught, Pan-Roasted Black Sea Bass with Fennel Rosti & Buttermilk and Grilled Spring Eggplant Terrine with Fromage Blanc & Pinot Reduction. The night’s entree is a “Woolley Sheep Farm” Spring Lamb with a Jerusalem Artichoke and Miso Purée, Additionally, House Pappardelle Pasta will be served with Chanterelle and Spring Garlic Cream. Dessert will be “Berried Treasure Farm” Tristar Berry Crumble with a 5 Spice Crust, whipped Mascarpone and baby basil.
Creative production, experiential marketing and design by HighLife.
Ah, the dinner party. A classic staple of event life. What separates your dinner party, how to make it exceptional, and why none of your friends ever return phone calls anymore. The secret to throwing a great dinner party is in the details. The details are the easiest way to make sure that each of your guests feels special and unique.
You may not have a dope AF greenhouse like the one pictured here but I can assure you that you can find a space that is just right for your event and how to make it special beyond all means. Below is a little step by step guide on how to make your next dinner party exceptional.
#1 Where is it located? What is the venue
The venue whether your home, office, event space is crucial in this equation. A lot of times your costs significantly increase if your venue doesn’t come with equipment like tables, chairs, plates, flatware, etc. There is nothing wrong with using simplicity when it comes to cutting costs. Often times using a designers eye can allow you to get away with so much. In fact a lot of the design for an event is reliant on the venue and its look and fee. Here’s a tip. In a lot of cities many buildings have event spaces that can be easily rented for FREE. Ask a friend 🙂
#2 Let’s talk food
It’s the most important part right? After all it is called a dinner party so “dinner” would be expected. There are many types “family style”, stations, buffet, three course, 5 course, french service, Russian service??? (it’s a thing, look it up. Nobody does it anymore but maybe we should bring it back. There should be a reason and a focus behind the food. Why is this meal special? What is it promoting? What flavors are unique.?
For our Spring Dinner party SSHEF our focus was on seasonal, locally sourced, farm-to-table cuisine. The dinner menu featured Crisp Edamame with Perigord Truffle and Parmigiano Reggiano, Wild-Caught, Pan-Roasted Black Sea Bass with Fennel Rosti & Buttermilk and Grilled Spring Eggplant Terrine with Fromage Blanc & Pinot Reduction. The night’s entree is a ‘Woolley Sheep Farm’ Spring Lamb with a Jerusalem Artichoke and Miso Purée, Additionally, House Pappardelle Pasta will be served with Chanterelle and Spring Garlic Cream. Dessert will be ‘Wilklow and ‘Berried Treasure Farm’ Tristar Berry Crumble with a 5 Spice Crust, whipped Mascarpone and baby basil. YUM. The freshness of spring!
#3 It’s about the cocktails, silly
In the end if your guests are drinking they are probably having an amazing time right? Remember 3 ingredients make a cocktail; 2 ingredients is just and emergency. A thoughtful cocktail list solves a lot of problems. Remember this is not a restaurant so you don’t provide you guests with ALL the options. Stick to 3 signature cocktails and wine with dinner. The cocktails should match the vibe of the event and wine should match the food. TIP: a great local wine shop should be capable of pairing or suggesting great affordable wine to go with your dinner. After all those people literally sit around and drink wine ALL DAY. Take it from someone who used to work in a wine store, after a couple months you get real good at telling if a wine is good or not and that doesn’t mean expensive. Don’t get those two confused. In the wine world good does not equal expensive
#4 Hire some staff to help you
Don’t be cheap here. Save your sanity. If you love to cook. Then cook. But don’t cook, serve, and bartend… Hire someone to help you. This is the key word “hire” if you ask a friend to ‘help out’ they will most likely be drunk an hour into the event. Great staff always elevates an event. Young, Fashionable, fresh faced staff sets the right tone. How many tired events have you been to were you see disenchanted staff standing around aimlessly in ill-fitting tuxedos. Gross.
#5 That special touch
Details, Details, Details. It’s all about depth not width. How deeply can you effect someone with your level of care, honesty, and attention. Above all else this is what people remember and a small dinner party is just that. These intimate events are the perfect time for you to focus your attention and show your guests just how much you value their time. At this event we personalized individual Spring44 Gin Bottles with a handwritten message on the spot. So this gift could be for your mother, your friend, your dog (I don’t condone getting dogs drunk but you get the idea) this little touch costed nothing and left a nice impact on the guests. Oh, and I forgot to mention the personalized menus we created with everyone’s names at the top. Details people. Details.
When throwing your next dinner party consider these 5 tips as ways to not feel overwhelmed and enjoy the act of it all. Entertaining should be fun and if it’s not, that’s why you have the cocktails.
Groomzilla: Breaking the mystique that a straight male groom cannot plan a wedding in 2019″ one event producer’s story on breaking gender norms.
Did you ever notice that in the movies the wedding planner is always gay? Or Female? Who could forget Martin Short’s charismatic turn as the effervescent Franck Eggelhoffer. Or the seminal classic The Wedding Planner staring an Oscar worthy performance from JLO and McLo (that’s McConaughey when he plays opposite Jennifer Lopez). In fact I have been planning and producing events for almost 10yrs now and out of all the wedding planners I know. I cannot name a single straight male. Is it because straight men generally aren’t detailed orientated, they don’t know the finer points of floral design, they can’t comprehend intelligent lighting or various levels of invitation card stock?
In the current marital landscape it is widely agreed that it is “her day.” I rarely hear brides to be talking about their wedding being ‘their day’ or even a non-gender normative “day of love.” Perhaps it’s the social media pressure heaped on females in our society to live their BEST LIFE, or showcase only the GREATEST MOMENTS, when in reality the pressure to always look your best, be your best, and show the world that your wedding is better than all of your “friends” whom you don’t really like that much anyway, is far too much responsibility for one day. Remember getting out of bed to put make up on and then getting back in bed and take a photo of yourself — yea everyone knows that’s fake. Or maybe “her day” is an archaic vestige left from a pre-#meetoo era where the wedding constituted a sumptuous dowry that went along with the bride. Wouldn’t that be nice for all us grooms out there.
It is my opinion that the role of “wedding planner” has always been played by a gay man or a woman because the bride would not feel comfortable with a straight man planning “her day”. Would a straight male planner be able to adjust the bust of a wedding gown on the fly, gab & joke with the bridal party, or supply emergency tampons?
There is so much more that goes into planning what many consider to be the 2nd most important day of your life (I’m giving the benefit of the doubt to the inevitable birth of a child…)? Not only is marriage permanent (right?), it’s a celebration of love with all your closest friends and family, and ultimately, in most cases, the most expensive party of your life. It is a culmination of your adulthood, a pronouncement to live your life for someone else, an invitation to defining what is important in your life and a chance for you to brag about how much money you have.
This brings me back to my movie metaphor. Did you see Crazy Rich Asians? For what reason is the entire wedding sitting in neck high field grass during the ceremony. To talk about over-the-top wedding celebrations for a moment; this pressure to show people how happy, successful, wealthy, you are has obscured the point of the whole affair. Marriage is a celebration of love and a chance for both families to converge and have a great time. Comparing your marriage, your life, your decisions to others is a death blow that only leads to unhappiness. After all comparison is the thief of joy; I think Kylie Jenner said that. Oh, and thank you Instagram for making it so easy for us to visually compare ourselves to each other before I’ve even had my morning coffee.
So why can’t I plan our wedding? Is it toxic masculinity for me to assume that a straight man could do this? Am I mansplaining to much what my design vision, detailed floor plans, and seating arrangements are? Are my color schemes to masculine on a date that in the history of the world has been regarded with adjectives like blush, whimsical, airy, delicate and gentle. Are men not capable of these adjectives or is it everyone around us who assumes this. You know what happens when you assume right? Good thing my fiancé don’t care what others think.
This much hyped day is fraught with so many unrealistic expectations that every Bride should have a talented planner and a best friend behind them. Good thing I am both. Talented planners not only come up with the overall vision, the design schematics, the vendor negotiations, but they also offer the gray hairs of experience that only time can provide (my greys are actually natural blond highlights). Smart planning does not require big budgets. It requires thoughtful moments that are budget optimized for exponential impact. Spending money on the best bang for your buck and on your priorities. If having a dope AF oyster bar with 9 different kinds of regional oysters, giant Alaskan crab legs, and cockles that would that would make your mother-in-law blush is a priority for you; then go for it. (And invite me!) If you are more discerning in your budget spends then finding artful ways to achieve your vision is how you maximize your dollar. Did you realize that white carnations are making a comeback and white roses are significantly over priced (and a cliché). Since I have a wealth of experience in the events industry I am able to call upon favors from my favorite vendors. That’s just an “inside perk”. Here’s another secret. Every vendor wants to do your wedding and if you give them a budget they will tell you what you can get as opposed to them telling you what it will cost. Managing expectations is often times the hardest of mountains to overcome. That and explaining to your bride to be that the venue only holds 150ppl and your mother’s cousins cousin might have to get left of the list!
Ah, compromise. The cornerstone of our relationship. It is this aspect of teamwork and compromise I wish on all newlywed couples. Having the self-awareness to realize who is better suited for what tasks, is an important lesson that allows us to divide and conquer. Planning a wedding is part of the journey to getting married, it is a test of your relationship and a solid foundation for a lifetime of marriage. Patience is another virtue. I am still working on this one.
NEW YORK SPRING FASHION WEEK IS HERE! NYFW is one of the most exciting times in New York City as prominent designers from all over the world come to premier their new clothing lines. HighLife Productions has worked with many brands in the past from providing cocktails and fine treats before and after shows to comprehensive event design and production. Take a look at some past HighLife Productions Fashion Week events below.
Author: Paul Erlanger, Intern for HighLife Productions
New York Fashion Week is by far one of the most exciting and stylish times to be in New York. HighLife has worked with fabulous designers from Opening Ceremony, Donna Karan, Diane Von Furstenberg, Belstaff, La Coste, and more… Whether its simple food & beverage for pre/post show treats or more comprehensive event design and production for branded activations, influencer call to actions, or large end of week bashes. HigLlife is there. Viva la fashion week!
Services provided: New York Fashion Week Model Event Staffing, New York Fashion Week Event Catering, New York Fashion Week Event Production, New York Fashion Week Mixology and Beverage Services.
Back in the fall of 2016 Medium, the online publishing platform, hired HighLife to create an authentic pub right in the center for their Soho based HQ. Hand crafted Moscow Mules in copper mugs, Old Forester Rye Old Fashioneds, 100% local craft beers were served from the cherry wood and brass bar. The pub-style cuisine featured free-range fried chicken kimchi sliders, smoked kielbasa pretzel bites with whole grain mustard, and winter squash croquettes. This event definitely put the “pub” back in publishing.