This is especially the case when Interview Magazine taps HighLife to re-imagine the Fleur Room as the iconic Studio 54. In collaboration with The Mavenry Agency the HL team brought together various instagrammable moments as mini WOW factors. Like the custom wheat-pasted step & repeat, the branded mirrorball stage, 54 dancers, disco roller girls, and who could forget the iconic white horse.
The primary goal of any host is to maximize the experience for their guests. All other objectives, including revenue, come second because if the party fails so does your reputation as a host and all future profit. However, “experience” is a very vague term and most people have a different idea of what a good experience looks like. A very easy way to maximize the appeal of your event for your guests is to put yourself in their shoes. To do this you must contextualize your party’s theme with all the ways your guests will perceive it.
Part I Sight:
This is where first impressions are made, the make or break moment. For this reason, focus on the entry point. How people view the party when entering will strongly influence how they view the rest of the experience. If you are throwing a party at night be sure to have quality lighting to set the tone of your event, the dimmer the lighting the more romantic the mood. If you are going for a club-vibe make sure the room isn’t pitch black, throw in some flashing lights or colored beams. If your party is in the day utilize natural lighting. Phillips makes a bulb called the HUE, which allows you to control the color and dimness of the bulb through an app, you can also let the lights change to your music!
Watch out! Be sure to decorate but do not overload the senses, if the space looks too crowded it will turn people off.
Part II Sound:
If anything takes the constellation prize for first impressions it is sound. The music you play can change the entire atmosphere of the party. DO NOT just throw your favorite songs into a playlist, be thoughtful and craft a playlist to the experience of your party. If you are looking for speakers, Sonos makes amazing home entertainment systems that will deliver a high quality booming sound for a good price. The speakers stream directly from the speakers to maximize sound quality (I promise this is an unsponsored endorsement). If you hire live musicians even better, but still keep genre in mind! If you are too lazy to make your own playlists we have you covered. Spotify and other music streaming services have pre-made playlists based on genre.
Don’t let the music overpower discourse, so be sure that you are able to understand others at a normal speaking volume with the music on. A good idea is to have rooms dedicated to louder music for dancing and other rooms with quieter music primarily used for talking. Silence is also an option but only in very specific situations because even faint background music can dispel any awkwardness from conversation.
Part III Smell:
This one is pretty obvious, make sure your party doesn’t have an intolerable stench. Keeping the doors open to the kitchen can be an easy way to spread delightful smells throughout your house -or- just buy some Febreze defusers to place throughout your event, make sure they are not overpowering though. If your party is centered around the smell, like a perfume advertising event, then smell becomes all more important. A pro tip is to put a bottle of cologne/perfume in the bathroom to keep everyone smelling nice.
Part IV Feel:
Just make sure everything is clean, plain and simple. Not just before but throughout the party also.
Part V Taste:
Everyone’s favorite food! If you are serving food at a party make sure it matches the theme of the party. Try to serve clean fresh ingredients, not only will they taste better but they look beautiful. If you are not a chef and cannot afford to hire one, catering is always a great option, it is quick and easy. Don’t leave the food in the catering containers, switching them over to a decorated plate is so easy and makes all the difference. Also, have options for everyone, don’t forget the vegan.
Author: Paul Erlanger, Intern for HighLife Productions
HighLife was tapped by Rock Barnes x Cashmere 360 to cultivate the food and beverage program for the launch of the Rocky Barnes collaboration with Cashmere 360 during the NYFW launch of their Soho pop-up in 2019. Talum inspired bites like the marinated red snapper tacos, grilled ripe mango tajin, and homemade blue corn masa empanadas were on the menu while guests sipped on spicy/smoky prickly pear margaritas and luxe pineapple agua frescas.