HighLife was tapped by Compass Real Estate to put on their 2019 Broker Holiday Party. Using element of the venue the HighLife team designed supplemental florals and even a holiday tree installation with silk, paper, and real flowers. The room was accented by warm candlelight, hand blown glass hurricane lamps, stainless steel lanterns and rustic gold votives. The food and beverage were the focus of the evening with an incredible assortment of delicious canapés, desert buffet, and holiday grazing table. The drinks were equally as impressive with holiday smoked Manhattans, spicy Pomegranate Rosemary Margaritas, and Holiday Apple Cider Moscow Mules! ‘Tis the season.
Disco Never Dies.
This is especially the case when Interview Magazine taps HighLife to re-imagine the Fleur Room as the iconic Studio 54. In collaboration with The Mavenry Agency the HL team brought together various instagrammable moments as mini WOW factors. Like the custom wheat-pasted step & repeat, the branded mirrorball stage, 54 dancers, disco roller girls, and who could forget the iconic white horse.
Below you can find some before and after images.
Groovy. Very Groovy.
Services provided: Creative Direction, Event Production, Event Design, Event Staffing, Talent management, Talent Negotiation, Vendor Sourcing, Costume and wardrobe design, fabrication and builds
The country’s only farm-to-bar cocktail festival returned to The Foundry for the 5th year in a row on August 4, 2019.
Secret Summer, a one-of-kind farm-to-bar cocktail festival, featuring unique food and drinks and musical performances will take place at The Foundry in Long Island City (42-38 9th St) on Sunday, August 4th from 3pm-9pm.
The 5th annual fete and immersive summer garden party, produced by Tyler Hollinger of HighLife Productions, Andrew Maturana of RAPT Hospitality and Allison Du Val of The Foundry, will welcome 1,000 attendees and feature seasonal farm-to-bar cocktails, unique food vendors, and live musical performances throughout the sprawling venue that includes a 3,000 square foot Main Hall, Garden Courtyard, Greenhouse, Albra Room and Terrace.
The festival will showcase and serve up drinks from the world’s most prominent spirits brands like Aldez Tequila, The House of Suntory, Westward Whiskey, Aperol Spritz, Gem & Bolt Mezcal, The Long Drink, Runa, Mr. Black and more… that will pair perfectly with The London Essence Co: Fine Mixers from distilled essences, and Blue Point Brewery.
“This year, we are excited to be partnering with local farms , Brooklyn Grange Farm (Brooklyn Navy Yard), Windfall Farm (Montgomery, NY), Gotham Greens (Greenpoint Brooklyn + Hollis Queens), Bowery Farming (Manhattan) Lucky Dog Farm (Hamden, NY) and Lani’s Farm (South New Jersey, Bordentown) for the first time to supply the Secret Summer festival cocktail program with some of the most beautiful, local ingredients the season has to offer.” said event producer Andrew Maturana.
KeVita Sparkling Probiotic and Natalie’s Orchid Island Juice Co. will also be on hand, serving their light, delicious and refreshing beverages, while Polar Seltzer and Harmless Harvest Coconut Water will be there to help keep guests hydrated. Elmhurst Milked is offering a variety of delicious iced lattes and coffee with 100% plant-based milks . Guests will be able to drink sustainably with HAY! Straws made from natural wheat stems that are 100% biodegradable. Delicious food offerings include a sustainable raw bar by MF Events and the return of Crazy Taco Mex, Cash Only BBQ and newcomers including Nansense NYC and Mama Margarita’s. Secret Summer gets even sweeter this year with Tipsy Scoop serving liquor-infused ice cream treats up to 5% ABV to satisfy everyone’s appetites and compliment the flavorful libations. This year’s performers included High & Mighty Brass Band, DJ Dastan, DJ David Hohme and Mira Fahrenheit. Secret Summer has also teamed up with LYFT to offer festival goers a discounted ride to and from the fest.
Farm-to-bar uses the same ideology that the farm-to-table movement has brought to our food. These vibrant seasonal sippers are prepared with only raw, peak-season ingredients sourced from local farms and paired with the best quality spirit brands on the market. These locally sourced items are skillfully incorporated into the Secret Summer program in many different and exciting ways. Secret Summer’s farm-to-bar program is our way of sharing and celebrating a lifestyle of wholeness, happiness and a passion for quality ingredients and experiences.
Services provided: Overall Creative Direction, NYC Culture Creation, 360 Degree NYC Event Production, Strategic Conception & Planning, Innovative Experience Design, Immersive Experiential Marketing, Venue Sourcing and Logistics, Brand Activation & Partnership Farm-to-Bar Mixology, Farm-to-Table Cuisine, Vendor Sourcing & Contract Management, Event Marketing, Event Ticketing, Branding Program Analysis, Metric Measurement, Compliance and Regulation, Talent & Influencer Booking and Management, NYC Model Staffing
Tapped by VICE to provide model staffing for their annual holiday party for 1300 guests. HighLife provided over 30 models decked in black leather to greet guests, manage the event, and keep the party going till the wee hours of the morning. Located in the historic Weylin Bank event space and teamed up with Smorgasborg this was one of the best holiday parties of the year!
Services provided: NYC Model Event Staffing, NYC Event Logistic Support.
Longtime client Opening Ceremony came to HighLife and told us about their new collaboration with online fashion retailer Everlane; we were immediately hooked. Looking to maximize a minimal budget, OC wanted a “warm & fuzzy” fall feel to their kick off event in-store. One of our specialties is producing interesting, innovative, and immersive events in-store. HighLife engaged sponsors like Rekorderlig Hard Cider and Fentiman’s Ginger Beer for sponsorship as well as created hand crafted autumnal mixology like the “Vodka Apple Cider Ginger Smash” garnished with granny smith and candied ginger. In addition, we poured warm winter cider with rum & honey and danced the night away. Notables abounded like Humberto Leon, Michael Stipe, Kitty Cash, and Phil Sullivan. The HighLife staff looked dope AF in Everlane button downs, ready for winter.
Services provided: NYC Event Catering, Cocktail Design & Mixology, NYC Model Event Staffing, NYC Event Design, NYC Event Production.