Pivot under extraordinary circumstances: A COVID-19 Story

GLYPH SURPRISE AND DELIGHT CAMPAIGN

WANT TO GET YOUR BRAND IN FRONT OF CAPTIVE VIPS?

This is precisely what GLYPH WHISKEY DID. They utilized this moment to target a select group of VIPS to then deliver to them specialized gifts. What better way to give back and say thinak you!

OUR ‘SURPRISE & DELIGHT’ DELIVERY CAMPAIGN 
PIVOT TO CAPTIVATE VIPS – Want to get your brand in front of tastemakers & VIPS? Want to send a gift to that special someone? –   GLYPH WHISKEY tapped HIGHLIFE to ‘Surprise & Delight’ a select group of Tastemakers & VIPS. Since everyone is locked down in their homes we created a cocktail delivery program that brought GLYPH to a captive audience. Each delivery was accompanied by a personal ‘Thank you’ to those who have been behind their brand since the beginning. Letting them know that Glyph values their support and wants to add a little cocktail cheer to their slow quarantine days.

Nicely done Glyph. Nicely done.