Monthly Archives: October 2019

Studio 54 Reimagined

Early October Highlife was tapped by Interview Magazine and the Mavenry Agency to bring to life the 50th anniversary of Interview Magazine and the one and only Michael Kors gracing the cover. The iconic magazine by Andy Warhol has been inextricably linked to Studio 54 since day one. Democracy on the Floor: Warhol at Studio 54. “Dictatorship at the Door, Democracy on the Floor”: That’s how Andy Warhol famously described Studio 54. So we set out with this mission statement to re-create those decadent times.

A frequent guest of Studio 54 Andy was scene as a beacon of the artistic movement in downtown NYC. Notice the wheatpasted Interview Magazine covers seen in the BG. Taking this identity we re-imagined this look and feel for a modern day step & repeat where the NYC style of advertisements juxtaposed with the Interview Magazine cover.

The Infamous White Horse

“It was a beautiful white horse that reminded me of mine,” she writes, “and I made the foolish decision to get on it for a few minutes … No doubt you will agree with me that it is one thing to, on the spur of the moment, to get on a horse in a nightclub, but it is quite another to ride in on one. As an environmentalist and an animal rights defender I find the insinuation that I would ride a horse into a nightclub offensive … I hope that you can understand the difference between ‘coming in’ on a horse and getting on one.”

Oh Bianca. You know what they say “if you see a white horse you have to get on it” it was the custom in Studio 54 for the guests to indulge in many things that are ‘white’ perhaps riding a horse in a club. not the best idea. But for this imagery, we re-imagined it as an instagrammable moment. This new approach allowed people to get up close and take a photo with the model decked in MKC and also the brilliant white steed!

DANCE, DANCE, DANCE

The dancing in the club was probably what everyone came for. They sex, drugs, and debauchery was what everyone stayed for. To encourage this care-free act of inclusiveness the Studio 54 Dancers were decked in Silver with choreographed movements that would make Diana Ross Blush 🙂 Then Adding in the roller girls brought everything full circle.

Dancers

Finally, it wouldn’t be a disco without the disco balls. Reimagined as a platform stage in the space, this provided not only a stage for the dancers put a branded moment for photos and more.

A preliminary rendering shown here and then the branded UV-Light logo added for a more dynamic moment. This providing more than just a stage to dance on, but an interactive instagrammable vision.

Mirrorball Stage

Finally, a good time would not happen without the people involved. Kudos to the team at Michael Kors, Interview Magazine, The Mavenry, and HighLife Productions.

The People

Disco

Never

Dies

Disco Never Dies

HighLife Productions

WRITTEN BY

HighLife Productions

Michael Kors Collection x Interview Magazine

Disco Never Dies.

This is especially the case when Interview Magazine taps HighLife to re-imagine the Fleur Room as the iconic Studio 54. In collaboration with The Mavenry Agency the HL team brought together various instagrammable moments as mini WOW factors. Like the custom wheat-pasted step & repeat, the branded mirrorball stage, 54 dancers, disco roller girls, and who could forget the iconic white horse.

Below you can find some before and after images. 

Groovy. Very Groovy.

Services provided: Creative Direction, Event Production, Event Design, Event Staffing, Talent management, Talent Negotiation, Vendor Sourcing, Costume and wardrobe design, fabrication and builds