Secret Summer 2016

Our signature annual event Secret Summer, a “farm-to-bar” cocktail festival took place on Sunday August 14th with Over 700 people, 15 brands, 3 food trucks, 1 Argentinian BBQ, 3 musical acts, 7 ballerinas, 2 aerialists, a wandering magician, 4 ping pong tables, a graffiti artist, photo booths, a face painter, models with flash tattoos and performances by Ida Blue, Coyote & Crow, and Lucky Chops!

As guests entered through the tall wrought-iron gates they were greeted by a troop of singing buskers and proceed into the garden courtyard to enjoy outdoor games, immersive ballerinas, lounge vignettes and a variety of New York’s best food trucks and BBQ. Once within the space guests will be free to explore each room and rooftop to discover a unique branded mixology experience in each one. Dancers will perform a choreographed visuals to the curated Secret Summer soundtrack and subsequently guide ticket-buyers throughout the 12-room and rooftop expanse.

Services provided: Overall Creative Direction, NYC Culture Creation, 360 Degree NYC Event Production, Strategic Conception & Planning, Innovative Experience Design, Immersive Experiential Marketing, Venue Sourcing and Logistics, Brand Activation & Partnership Farm-to-Bar Mixology, Farm-to-Table Cuisine, Vendor Sourcing & Contract Management, Event Marketing, Event Ticketing, Branding Program Analysis, Metric Measurement, Compliance and Regulation, Talent & Influencer Booking and Management, NYC Model Staffing.