Secret Summer NYC

bizbash_finalistSecret Summer is a food and cocktail festival that celebrates inventive mixology and farm-to- table eats while advocating forward-thinking ideas about locality and sustainability. Produced by HighLife Productions in association with Rapt Affairs this “Mid-Summer Night’s Dream” was hosted at the historic Foundry in NYC, An immersive 12-room restored iron foundry and lush garden courtyard experience. The festival featured mixology by RAPT and sponsors Jack Daniels, Herradura Tequila, Cachaça 51, Stolichnaya Vodka, Queens Courage Gin, Rekorderlig Cider, Fentimans Ginger Beer, Polar Seltzer, Tiger Beer, and Heineken. Games included the Bosco Photo Booth, ‘Ginormous Beer Pong’, custom flash tattoos, and face painting. In addition HighLife Produced a live theatrical re-imagining of Shakespeare’s “A Midsummer Nights’ Dream” that happened in and around the entire event with flying aerialists, busking mechanicals, and fairy dancers. Live ragtime music provided by Ida Blue and interactive sleight of hand magic by Vinny DePonto. The furniture design was by Patina Vintage Rentals. And finally the food… lush farm-to-table grass fed grill featuring prime meats and vegetables, The Morris Truck, Van Leeuwen Ice Cream and the Patina VIP Champagne and Oyster Cabana. This event was the toast of the town for the first week in August, A Delightful escape from Manhattan or was it all just a dream.

Services provided: Overall Creative Direction, NYC Culture Creation, 360 Degree NYC Event Production, Strategic Conception & Planning, Innovative Experience Design, Immersive Experiential Marketing, Venue Sourcing and Logistics, Brand Activation & Partnership Farm-to-Bar Mixology, Farm-to-Table Cuisine, Vendor Sourcing & Contract Management, Event Marketing, Event Ticketing, Branding Program Analysis, Metric Measurement, Compliance and Regulation, Talent & Influencer Booking and Management, NYC Model Staffing.