Everyone loves a good party, but it’s even better when it’s full of surprises. It’s this spontaneity that made Secret Summer so charming and memorable. The whimsical garden cocktail party was held at The Foundry on Sunday, August 2nd, where guests wearing their summer best were mingling amidst mischievous performers breaking out into song and dance. At first glance, it seemed like any other summer soiree, but not everything was what it seemed, and while curiosity killed the cat, here it paid to open Pandora’s Box.
On August 2nd, The Foundry in Long Island City was transformed for the Secret Summer NYC cocktail festival. Concocted by Rapt Affairs Boutique Events and HighLife Productions, the event made you feel like you had stumbled upon a hidden magical courtyard.
Fairies greeted you at the door, applied branded flash tattoos and escorted you inside the indoor/outdoor space. Additional characters that looked like they could have been from Neverland, danced among the crowd and others recited Shakespearean prose. Mini bottles of bubbles were handed out to attendees so they could add to the ambiance.
Sunday afternoon brought us a taste of what we love about summer. Between the beauty of the outdoors, refreshing cocktails, fresh food, a little theater, and some good company, the only place to be absorbing all of this goodness was at the Foundry in Long Island City. Secret Summer is a brand new festival, designed to highlight the wonder of theatrical art as accompanied by class and style. The dress code was “Summer Chic,” so the outfits were light, fun, free and flowing, which fit right into the Midsummer Night’s Dream theme of the party. HighLife Productions, Rapt Affairs and The Foundry teamed up to create an absolutely unforgettable experience in the mystically decorated venue. Décor by Patina did a great job of adding culture and richness to the already alluring space.
Secret Summer is a food and cocktail festival that celebrates inventive mixology and farm-to- table eats while advocating forward-thinking ideas about locality and sustainability. Produced by HighLife Productions in association with Rapt Affairs this “Mid-Summer Night’s Dream” was hosted at the historic Foundry in NYC, An immersive 12-room restored iron foundry and lush garden courtyard experience. The festival featured mixology by RAPT and sponsors Jack Daniels, Herradura Tequila, Cachaça 51, Stolichnaya Vodka, Queens Courage Gin, Rekorderlig Cider, Fentimans Ginger Beer, Polar Seltzer, Tiger Beer, and Heineken. Games included the Bosco Photo Booth, ‘Ginormous Beer Pong’, custom flash tattoos, and face painting. In addition HighLife Produced a live theatrical re-imagining of Shakespeare’s “A Midsummer Nights’ Dream” that happened in and around the entire event with flying aerialists, busking mechanicals, and fairy dancers. Live ragtime music provided by Ida Blue and interactive sleight of hand magic by Vinny DePonto. The furniture design was by Patina Vintage Rentals. And finally the food… lush farm-to-table grass fed grill featuring prime meats and vegetables, The Morris Truck, Van Leeuwen Ice Cream and the Patina VIP Champagne and Oyster Cabana. This event was the toast of the town for the first week in August, A Delightful escape from Manhattan or was it all just a dream.
Services provided: Overall Creative Direction, NYC Culture Creation, 360 Degree NYC Event Production, Strategic Conception & Planning, Innovative Experience Design, Immersive Experiential Marketing, Venue Sourcing and Logistics, Brand Activation & Partnership Farm-to-Bar Mixology, Farm-to-Table Cuisine, Vendor Sourcing & Contract Management, Event Marketing, Event Ticketing, Branding Program Analysis, Metric Measurement, Compliance and Regulation, Talent & Influencer Booking and Management, NYC Model Staffing.