Garage Gurus

HighLife Productions was proud to partner with such brands as Jack Daniels, Finlandia Vodka, and Herradura Tequilla to produce the 2015 Garage Gurus Gala for the grand opening of their flagship store in the Bronx. The HighLife Team transformed this raw warehouse space into a complete 360 degree rock n’ roll immersion. With over 1000 invited guests from Manhattan to Brooklyn and beyond for a trendy/hip black carpet affair. Graffiti artists spent several days painting the walls inside the venue with rock n roll aesthetic to give the venue a unique automotive feel. Custom video projection, intelligent lighting, and and audio design from the Joel Fitzpatrick Studio. Cool drinks from organic farm-to-bar mixologist Rapt Affairs and hott cuisine by Pulperia NYC. In addition, the ‘Guru Courtyard’ featured some of NYC’s most notorious food trucks serving bad-ass eats like Korilla BBQ, The Morris Truck, and Eddies Pizza. Branded vip shuttle service, courtyard games, deluxe black carpet photo booth and featuring entertainment DJ Brazilla and Danny Koker from History Channel’s “Counting Cars this was a night never to forget.

Services provided: Overall Creative Direction, NYC Culture Creation, 360 Degree NYC Event Production, Strategic Conception & Planning, Innovative Experience Design, Immersive Experiential Marketing, Venue Sourcing and Logistics, Brand Activation & Partnership Farm-to-Bar Mixology, Farm-to-Table Cuisine, Vendor Sourcing & Contract Management, Event Marketing, Event Ticketing, Branding Program Analysis, Metric Measurement, Compliance and Regulation, Talent & Influencer Booking and Management, NYC Model Staffing.