Monthly Archives: October 2016

OC x EVERLANE

Longtime client Opening Ceremony came to HighLife and told us about their new collaboration with online fashion retailer Everlane; we were immediately hooked. Looking to maximize a minimal budget, OC wanted a “warm & fuzzy” fall feel to their kick off event in-store. One of our specialties is producing interesting, innovative, and immersive events in-store. HighLife engaged sponsors like Rekorderlig Hard Cider and Fentiman’s Ginger Beer for sponsorship as well as created hand crafted autumnal mixology like the ‘Vodka Apple Cider Ginger Smash’ garnished with granny smith and candied ginger. In addition, we poured warm winter cider with rum & honey and danced the night away. Notables abounded like Humberto Leon, Michael Stipe, Kitty Cash, and Phil Sullivan. The HighLife staff looked dope AF in Everlane button downs, ready for winter.