Monthly Archives: May 2015

Opening Ceremony Threw a Teva-Themed Fiesta

_mg_0048What do you get when you combine Cinco de Mayo, OC friends and family, and the launch of our latest collection of Opening Ceremony x Teva sandals? A good time, obviously, and that’s just what happened last night at our 35 Howard Street store. Fresh off her OC-exclusive mixtape, Jubilee—along with friends Egg Foo Young and Dre Skull—provided the perfect soundtrack to the evening. The DJ was of course decked out in her own pair of Opening Ceremony x Teva Flatform Universal Sandals, stating, “I love them because they make me tall, I’m only 4’11”!”

The summery tunes were the perfect compliment to the margaritas, Tiger Beer, and La Newyorkina’s boozy popsicles being passed around the room. To soak up the tequila, Mission Cantina was also standing by with some spicy Mexican bites.

Navigating through the crowded room, we caught a glimpse of OC co-founder Humberto Leon and asked him his thoughts about the evening and his second round collaborating with Teva. “I’ve been the biggest supporter of Teva’s forever, so I’m super excited to have this second collection with them. After selling out online during the pre-order, we’re pumped for the full launch. As for the party, partnering with Mission Cantina on Cinco de Mayo is the perfect way to kick Summer off right.” We can’t help but agree.

See the article at OpeningCeremony.us >

Garage Gurus

HIGHLIFE PRODUCTIONS was proud to partner with such brands as Jack Daniels, Finlandia Vodka, and Herradura Tequilla to produce the 2015 Garage Gurus Gala for the grand opening of their flagship store in the Bronx. The HighLife team transformed this raw warehouse space into a complete 360 degree rock n’ roll immersion. With over 1000 invited guests from Manhattan to Brooklyn and beyond for a trendy/hip black carpet affair. Graffiti artists spent several days painting the walls inside the venue with rock n roll aesthetic to give the venue a unique automotive feel. Custom video projection, intelligent lighting, and and audio design from the Joel Fitzpatrick Studio. Cool drinks from organic farm-to-bar mixologist Rapt Affairs and hott cuisine by Pulperia NYC. In addition, the ‘Guru Courtyard’ featured some of NYC’s most notorious food trucks serving bad-ass eats like Korilla BBQ, The Morris Truck, and Eddies Pizza. Branded vip shuttle service, courtyard games, deluxe black carpet photo booth and featuring entertainment DJ Brazilla and Danny Koker from History Channel’s “Counting Cars this was a night never to forget.