Old Forester 1870 Bourbon is a classic American brand with undeniable heritage. In the ‘Wild-West’ you had to receive a prescription for the finest bourbon available. With this in mind HIGHLIFE created a 360degree consumer experience called the ‘Steam Punk Pharmacy.’ New York media, taste-makers, and invited guests experienced this bourbon launch in Winter 2014. Upon arrival guests were greeted by styled models who proceeded to hand write ‘prescriptions’ for Old Forester 1870. Once you filled your prescription the night was yours!
photos & video by Todd Muchow
HIGHLIFE models work closely with Finlandia Vodka for all their activations and events. Whether its NY Oyster Week, #4PureWater, or site specific activations. Finnish grown 6 row barley and spectacularly clean glacial water, Finlandia’s commitment to clean water is at the forefront of the brand. HIGHLIFE seeks out strategic partnerships and branding opportunities for Finlandia in a variety of forms and fashions.
Since 2012 HIGHLIFE has been working closely with Opening Ceremony for epic fashion shows, city-wide store launches and cutting edge product demos. The avant-garde fashion label has been a favorite client for its boundary pushing ideals and designs. The #wearmica launch featured custom farm-to-bar mixology with innovative cocktails like the #cloud with lemon scented fog or the Sonata Boyant Injection which featured an active injection half-way through the cocktail.
HIGHLIFE partnered with RAPT AFFAIRS to create a one-of-a-kind Christmas party from the ground up. HIGHLIFE put together brand sponsorships and creative planning for this epic holiday party. Event features included the ‘Santa’s Workshop’ photo booth, custom farm-to-bar mixology, and hot tunes from DJ WaterGun Apocalypse. From planning to design to branding, implementation and much much more…
In the fall of 2014 HighLife kicked off Winter in style. Total event production and design centered on a common theme for an intimate private party. From the dramatic lighting to the classic single microphone acoustic performance to the hand made sheet music lanterns the Rock n Roll Royalty Party featured some of NYC sexiest bartenders and servers decked out in black leather. Custom cocktails fresh eats and and an all around rockin’ good time.
photos & video by Todd Muchow
Be a super-hero for the day. This is the motto of the Dave Nee Foundation. From the custom “super-hero eye mask” to the hand crafted “caped” sponsors. HighLife provided sponsorship integration, catering , model staffing, event production and design to help this charity fly through the night. A-List attendees included Shane Duffy of Style Networks “Built”
HIGHLIFE partnered with INVISIBLE NORTH to create this indelible event experience for one of NYC’s most cutting edge advertising firms. This office party for 300 featured a NY theme with lady liberty, NY street bands, customized I LOVE NY buttons, and NY street food and cocktails. Nothing says “I love NY” then this classic throwdown.
What happens when you plant the seeds of heroes in the center of Madison square park. Answer:Pop-up farm. HighLife Productions provided model staffing services for INVISIBLE NORTH in this unique and innovative brand activation. Overalls anyone?
HighLife and THE LINE NYC one of New York’s up and coming fashion week destinations. HIGHLIFE provides model staffing services for not just the fashion week but the hotel as well.
From its humble Swedish roots, Rekorderlig has retained its dependable honesty to become a much-loved, fourth generation family-brewed cider.This premium cider teamed up with HighLife models and ambassadors to launch in NYC and The Hamptons. Enjoy something refreshingly different, innovative and invigorating.