Old Forester Steam Punk Pharmacy

Old Forester 1870 Bourbon is a classic American brand with undeniable heritage. In the ‘Wild-West’ you had to receive a prescription for the finest bourbon available. With this in mind, HighLife Productions created a 360 degree consumer experience called the “Steam Punk Pharmacy.” New York media, taste-makers, and invited guests experienced this bourbon launch in Winter 2014. Upon arrival guests were greeted by styled models who proceeded to hand write “prescriptions” for Old Forester 1870. Once you filled your prescription, the night was yours!

photos & video by Todd Muchow

Services provided: NYC Model Event Staffing, NYC Event Logistic Support, Wardrobe Design, NYC Event Brand Ambassadors.